This year, we look forward to your continued support of the technology industry with Apple and read Apple News at once.
Apple News As a holiday guide, we will summarize each product and service category.First of all, from the iPhone.
Apple made two important updates on the 2020 model iPhone 12.As a result, the iPhone, which has been pointed out in 2021, has been pointed out until then, and rides on the waves of recovery from Corona's evil, which has been suppressed, and in the second quarter of 2021 (January to March).65 year -on -year.With a 5 % increase, it has been significantly higher than the previous sales.
The first update is a full model change.In 2014, he launched a model with a rounded side with iPhone 6 and maintain its design until the iPhone 11 series.In other words, the iPhone 12 has been renewed for the first time in five years, and has returned to a simple design that rises vertically from the iPhone 4 to the iPhone 5s.
In particular, the Chinese market is in response to the Chinese market, and sales in the Great Chinese region have been intended to be 50 % or more year -on -year, and it has been pointed out that the sale of iPhone and Apple Watch is particularly strong.It is transmitted to.
With the design change, it has also increased, and this point is also very successful as a strategy.The above -mentioned iPhone 6 is up to 5 from 4 inches.It was a model that expanded the screen to 5 inches and solidified Apple's position in the Chinese market.In the iPhone 12 series, it has been promoting a large screen and recovering the sluggish in China.
The second update is 5G.From the iPhone 12, we supported 5G at once with the world model.Until then, Apple, which has been dispute with Qualcomm and has adopted the Intel modem, has settled in 2019 and has been 5G compatible with the Qualcomm chip from the iPhone released in 2020.
Tim Cook CEO said at a conference in the third quarter of 2021 that "5G spread is early."The 5G contract is expected to continue to grow around the world for the next five years.This means that those who buy a new 5G smartphone continue to appear constantly.It is thought that Apple will be able to increase sales simply by maintaining a world share of 15 % smartphone sales.
In this way, the fact that the 5G -compatible iPhone has been able to make a way to grow while working on maintaining and expanding market share for the next few years is an important sign for Apple's 2021.
On the other hand, it is thought that the problem of semiconductor deficiency, which is affected by companies around the world, including Apple, will continue to prolong.Tim Cook CEO pointed out at a telephone conference in the 4th quarter of 2021 (July-September) that it suppresses sales due to COVID-19 and semiconductor shortage issues.The former is fitting, but the latter is still affected, and it was serious that the influence of the iPhone and iPad would be particularly large.
Apple has not been observed at the moment that there is not enough in -house -designed chips such as A chips and M1.But other parts delay are also affected by Apple.Depending on the infection of Omicron strain, it is possible that the factory will be closed again, so it can be seen that this winter will not continue to be predicted.
The 2021 model iPhone 13 series is a design that follows the previous year model.Five.4 inches, 6.1 inch, 6.6 in 3 models of 7 inches 6.The 1 -inch maintains a 2020 model strategy with two models, standard and professional models.
iPhone 13 Pro シエラブルー。大型化したカメラが目立つThe focus of the iPhone 13 series is simple, in addition to the 5G that continues to support, the main message is the evolution of the camera and the improvement of the battery duration.When I say so, it has been repeatedly repeated, and I feel that the charm is weak.However, if you respond to what is required in the market, this message is definitely.
As for the camera, all models have expanded the sensor size, and the iPhone 13 also uses a large sensor shift -type sensor mounted on the previous year's iPhone 12 Pro Max.The iPhone 13 Pro series has a even larger sensor, improving darkness performance and polishing the color and sharpness of the photos.
The video supports the full HD of the cinematic mode that blows the background in real time through the series.Furthermore, the PRO model can shoot 4K PRORES, which is 6GB of data per minute.
The battery duration is improved throughout the model.Especially on the iPhone 13 Pro Max, video playback has reached 28 hours, improving 8 hours from the previous generation.For those who work with a lot of tethering, they have realized long life enough to get through without charging a day.
Each of these evolutions depends on the image processing capacity and power saving of A15 Bionic, and it is easy and simple evolution that cannot be realized without Apple -designed chips.We are attacking a tough line.
In terms of camera, updating iPhone 13 Pro is a big point.In the 2020 model iPhone 12 Pro, 6.1 inch size and 6.The camera was differentiated in 7 inch sizes, and the iPhone 12 Pro Max, which has a larger screen size, was two advantages: a larger sensor and a sensor shift image stabilization.
The camera specification is unified in the iPhone 13 Pro series.As a result, 6.The 1 -inch model has a two -size wide -angle camera sensor compared to the 2020 model, and has also benefited from sensor shift -type image stabilization.Even if you want the highest camera performance of the iPhone, it is not the maximum screen size from the 2021 model, but an easy -to -handle standard 6.The important point is that you can choose 1 inch.
However, the most evolution of the 2021 model iPhone was 5.It was a 4 -inch iPhone 13 mini.
As mentioned above, it has a wide -angle camera of a large sensor with a sensor shift type image stabilization equivalent to the iPhone 12 Pro Max, and the display has been raised to up to 800 with standard brightness.It seems good to say that it is the strongest snap camera because of its good handling.Of course, you can use cinematic mode and portrait mode, so you can fully enjoy the latest iPhone camera experience.
In addition, the battery duration, which was the weak point of the iPhone 12 mini, can now be used without supply for one day.When this happens, you can easily put it in your pocket, it is comfortable, and the sense of unity with Magsafe accessories is high, 5..The 4 -inch iPhone 13 mini can be concluded as the most evolved model in this iPhone series.
Next time, I would like to tell you about iPad mini.
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Supported due to recovery from corona evil, suppression due to lack of semiconductor It's a simple camera and battery ... What did you feel most evolved in the iPhone 13 series?Category
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