The business model in the rental industry is when it changes-The current and future of real estate DX read by Itanen Noguchi

The DX Real Estate Promotion Association held a third study session on November 22.Shinpei Noguchi, Representative Director of Itanji, gave a lecture on the theme of "Real Estate DX's latest trends and the future that changes with electronic contracts."

The DX Real Estate Promotion Association was established on December 17, 2020.With the "full -term electronic real estate transaction", a general meeting was held on April 19.Representative director Mr. Daisaki Kogi (CEO Robot Home) said, "The third study session has a very many people who have been participating in less than 100 people. Currently over 50 members.In the future, I would like to plan events that can interact with each other between member companies. "

As a guest, Mr. Koichi Munashi, Minister of Reconstruction, was also on stage."DX real estate is remarkable, such as gathering more than 50 members companies in about half a year since the start.I would like you to dig up firmly, use the obtained data, share it, and use such a DX. We hope that we will share issues and support solutions. "。

Mr. Noguchi is the representative director of Itanji, a top runner in the real estate tech industry (Mr. Kogi)."Itanji was founded in 2012. The real estate tech industry has changed dramatically in the last 10 years. It was not attracting much attention at the beginning of its establishment, but the amount of money distributed in the middle has increased and the mindset has changed. I myself.The first thing I entered in this industry was that I couldn't work unless I was able to use fax.I remember that I thought there was a lot of room. "

Currently, "ITANDI BB (Itanji Bee)", which allows you to search for a property in Itanji and can apply for an inner view and apply for a move -in, is a customer management (CRM) that supports the business of real estate intermediary companies, and "Nomado), a business improvement cloud system.Developing the cloud.Real estate management and DX at intermediary companies are promoting.

Mr. Noguchi is a factor that DX progresses, as a factor in the government -led digital promotion, such as a sense of crisis for analog processing due to corona evil and the revision of the law for electronic contracts, cannot provide a good experience due to population decline."Technology", which is not selected as a resident, a decrease in working population, requires a drastic review of work styles, and smartphones have become widespread, and SNS and word of mouth are commonplace due to the development of the Internet."Factors" are listed.

The purpose of promoting DX in real estate companies is often calling for "work efficiency", "improving customer power", and "improving contract rate", and "the most focus is on the efficiency of operations, but about half of companies promote DX.I think that we have not been able to secure human resources for the company. "

He pointed out that the business model has changed in the current situation of the rental industry."Due to the price increase of the main real estate portal sites and negotiations on reducing commissions by residents, major intermediary companies are starting to downsize rapidly. Downsizing targets are stores, so sales have decreased and profit margins have improved.I heard that there is. Another thing I often hear recently is that the intermediary company has increased the weight of real estate management and has moved the portfolio to the stock business. Acquisition of management properties and securing residents are more than ever.It will be difficult. "

Regarding the management company, "The challenge is an increase in labor costs. I want to get a view, I want to cancel, and I want to get an estimate, and there are always employees between residents, brokerage companies, landlords, real estate companies and systems. Ta. Rental management is a series of information transmission, and as the number of transmission increases, the cost of employees increases. In the future, we think that it will be more efficient by incorporating web communication and API cooperation and introducing systems. However, this has not changed the core system and may not be performed. The aim is to be a world where you can automate your business. Digitizes data such as names and email addresses entered before visiting the store. Cooperation with the system. I believe that if this information is always inherited, we will be able to change the rental management business. "

Introducing Itanji BB as a tool that can solve issues."The important thing is that you can penetrate at a stretch. After examining how efficient you can get from the application for moving in to departure, you can reduce your business hours to one -sixth," said Noguchi.

Analyze from the perspective of consumers who are residents."What consumers are asking for rental transactions is the provision of accurate property information, detailed explanations about the property, and quick response. It is natural, but if this is not satisfied, it will lead to dissatisfaction. To achieve these.Even if each service is provided, a major experience reform is not possible, and the customer's experience can be changed by providing it at a glance (Mr. Noguchi) and the value of the experience value is emphasized.

On the other hand, the number of companies shifting to the web broker from intermediary at stores is increasing, saying, "Customers search for rooms through smartphones. You can interact with the store on the extension, and chat while chatting.You can find it. In the process of applying from the preview, you need to face each other, but by completing all the exchanges online, the number of customers at the store has decreased from 40 to 5 minutes."He talked about the change in the industry.

Another change is the introduction of an electronic contract service."In order for residents and intermediary companies to exchange contracts, there was a confirmation work of application documents, examination status, contract documents, etc., and it was necessary to exchange documents and telephones. This part emails and online.By changing to the exchange you use, the burden of the work can be greatly reduced. It is effective for communication costs such as mail arrangements, seal seals, and communication costs such as postal costs. "

However, Mr. Noguchi said, "Introducing an electronic contract can be effective, but it can only be improved to work efficiency by itself.Various data can be linked, and ultimately leads to total work efficiency. ""The shorter contract work period, which took 1-2 weeks so far, has increased the number of cases on the same day. This will lead to a faster rent date and shortening the vacancy period."He talked about the merit.

Finally, he mentioned the "real estate ID" that provides information linkage between companies and data cooperation between companies in real estate transactions."There are two issues related to information in the rental industry: the frequency of updating the vacant information is not real -time, and the data of buildings, equipment, and information is asymmetrical. These vary depending on the real estate ID.There is a possibility. If this is widespread, vacant information will be automatically maintained and the asymmetry of information will be resolved. "

In addition, "If accurate information is integrated with the ID of real estate information, the correct information will be delivered to those who need the correct information.There is a possibility that the profit model of the real estate management company may change significantly, "he said.

"Real estate DX is the first phase that is digitized. If information is converted into data and each service is connected by API, the business model of the rental industry will be reviewed.Even in Itanji, it is now considered the timing of business model change. "