SpotX Market Research Report: Asia Pacific OTT Video Streaming Has Over 392 Million Users

70% of users watch video streaming at least once a week

SpotX, Inc.

SpotX (https://www.spotx.tv/jp/), the operator of the industry-leading global video advertising platform, today released its first report, "OTT for Everyone APAC". , It was revealed that the number of video streaming service users in the Asia-Pacific region reached nearly 400 million. In this report, SpotX investigated OTT (over-the-top) video viewing trends and ad acceptance in the Asia-Pacific region such as Indonesia, Philippines, Vietnam, Thailand, Singapore, Japan and Australia. It provides an analysis of the details of each country's audience, viewing behavior, and the impact and effectiveness of advertising, as well as comments from platform providers and advertising agency executives. OTT services have enabled viewers to stream video content over the Internet from a variety of devices, including smart TVs, PCs and mobile phones. This report aims to provide information to deepen the understanding of advertisers and media companies about OTT viewing trends in the Asia-Pacific region, which has different characteristics from Europe. Ken Harada, Japan's Country Manager for SpotX, said: "In Japan, where more than half of the population watches streaming services, OTT is a service that has become mainstream these days. Japanese video viewers watch OTT content more often than video sharing platforms, and OTT. 53% of video viewers watch for more than 2 hours on weekdays, compared to 50% on video sharing platforms and 54% on TV. OTT viewing time surges over weekends, with 71% watching for more than 2 hours. "AVOD (Advertising Video on Deman: Video Distribution with Ads) will be the driving force for growth in the OTT field. For difficult-to-reach audiences, a long-form, brand-safe paid content environment." AVOD is a great opportunity for advertisers who want to work with. " The points of the survey results in this report are as follows. It was also revealed that Japanese female OTT viewers watch longer than male viewers. Of the female viewers aged 16-34, 32% watch videos for more than 3 hours on weekdays, compared to 24% for men. Similarly, on weekends, the percentage of female viewers is higher. OTT ads have an impact, with 24% of Japanese video viewers saying that OTT ads are getting a lot of attention, while 17% on video sharing platforms. Cyber Communications Inc. Kaji Haruka, an executive staff member at his management office, said: "The use of OTT increased significantly in 2020 as a result of the pandemic and subsequent self-restraint in Japan. OTT routinely brings video content to users of all ages, not just specific age groups. As a result, OTT advertising has become one of the essential marketing strategies for both advertisers and agencies. ”In this report, Japan You can check the version summary here (https://spotxinc.showpad.com/share/MzVGPzhcd2WSNnbPdc6HB). Survey Method This survey was commissioned by Singapore-based research firm Milieu Insights. We conducted a quantitative online survey of 7,000 people aged 16 and over who watch video content on any device from 11 markets. About SpotX SpotX operates an industry-leading video advertising platform that will shape the future of digital video and television in the world. With SpotX's solutions, media can monetize content on any device and streamed, giving advertisers direct access to brand-safe and premium inventory. SpotX's solution is best-in-class technology specializing in video advertising, reliable and privacy-friendly, so ABS-CBN, A + E Networks, Astro, Channel Nine, Crackle Plus, The CW Network, CCI, Discovery, Fox Corporation, fuboTV, GMA, LG, LiTV, Mediacorp, Microsoft, MX Player, Newsy, POPs, Pluto TV, Roku, Samsung, Sling TV, TVB, Vidio, Viettel, Viu, Vudu, WeTV, etc. , Has been adopted by one of the world's largest media companies. SpotX has partnered with almost every major OTT operator to reach 70 million households, four out of five, of the US viewers of connected TV that support ads. SpotX is a member of Bertelsmann's RTL Group. Headquartered in Denver, it has 10 offices in the United States, Europe, the Middle East, Africa and the Asia Pacific region. Details can be found at https://www.spotx.tv/jp/. * The following is special information limited to media personnel. Please refrain from disclosing information on personal SNS etc.

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SpotX Market Research Report: Asia Pacific OTT Video Streaming Has Over 392 Million Users

SpotX Market Research Report: Asia Pacific OTT Video Streaming Has Over 392 Million Users

70% of users watch video streaming at least once a week

This press release contains information for the media community.

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