～ Smart City of Osaka Fujiidera Model ～ Concluded a cooperation agreement with Toppan Printing and Tourism Promotion with Fujiidera City

Fujiidera City, Osaka Prefecture (Mayor: Kazuki Okada, hereinafter Fujiidera City) and Toppan Printing Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Hideharu Maro, hereinafter Toppan Printing) signed a partnership agreement on tourism promotion in December 2021. It was signed on the 7th (Tuesday). Concluded this agreement to further promote tourism in the wake of Fujiidera City and Toppan Printing's efforts to convert tourism to DX in the "Inbound / Tourism Revitalization" project of the Osaka Smart City Partners Forum (* 1). It was carried.

Fujiidera City is blessed with historical heritage such as Katsuji Temple, Domyoji Temple, Domyoji Tenmangu Shrine, etc. It is a "town". In addition, there are many high-quality restaurants, and new products are created by collaboration between stores and manufacturing artists. In order to convey such tourism resources more attractively, we have decided to utilize the latest digital technology of Toppan Printing to promote tourism. Taking this agreement as an opportunity, we will work to promote tourism using ICT in order to attract tourists from Japan and overseas toward the 2025 Osaka / Kansai Expo.

(1) Promotion of a tour of the town By introducing the sightseeing voice guide app, you will be able to enjoy the ancient tombs and temples and shrines dispersed in the "machinaka" in an integrated manner. In addition, the coupon function can promote migration to stores, so you can enjoy the entire city of Fujiidera City. (2) Creation of tourism resources for food In Fujiidera City, there are many restaurants with a high sense of taste, and as a "processing plant Fujiidera" where businesses that are good at processing including design and cooking gather, agricultural products are purchased and processed directly from the farm. We will add value and provide it to tourists. Using smart glasses as a matching method between the farm and the restaurant, we are working on the development of a mechanism that allows the restaurant owner to see the state of the farm outside the city while staying in Fujiidera city and to communicate for purchasing. is. In addition, since we have not been deeply involved with farms outside the city area, we are creating a connection in cooperation with Minamikawachi Farm in Osaka Prefecture and the Green General Office. (3) Creation of virtual tourism The demand for virtual tourism is increasing due to the Korona-ka, and we aim to provide virtual tourism that makes full use of VR technology, etc. as a trigger for the actual visit. In the future, we will work with an eye on the creation of overseas virtual travel packages. In addition, since virtual tourism may be enjoyed by people who have difficulty moving, we will provide virtual tourism as a demonstration experiment in collaboration with facilities for the elderly in the city. In addition to the above items, we will work together to promote tourism while utilizing the digital technology of Toppan Printing.

As the first step after the conclusion of the agreement, at the sightseeing event "Learn and Shura Hall" scheduled to be held at "Isel Shura Hall" in Fujiidera City on Saturday, December 11, "Lotus root farm online tour with smart glasses" Will be held as a demonstration experiment of a remote farm tour. In addition, in cooperation with the social welfare corporation Misasagikai in the city, we will also provide virtual tourism to elderly people who have difficulty moving.

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