The interior of "Shibuya PARCO" (Udagawa-cho, Shibuya-ku), which will open on November 22 after rebuilding, was opened to the press on the 19th.
"Hamanoya Parlor / Campy! Bar" which becomes a mix bar at night
[advertisement]192 tenants are open on some commercial floors from the 1st basement floor to the 9th and 10th floors above ground. Regarding the "newborn" Shibuya Parco, which is positioned as a "unique next-generation commercial facility" without narrowing down the target to a specific age group or gender, Parco (Shinsencho) President Kozo Makiyama said on August 7, 2016. Once closed, it became a "nice" facility that would not be an exaggeration to say that it was "a completely new change" as the new Shibuya Parco for the first time in 3 years and 3 months. "
For facilities that edit around the five axes of "fashion," "art and culture," "entertainment," "food," and "technology," "architecture" is the point, and "parco's rough stones are accumulated." Architectural) The design is an editing concept that even if you come from Ura-Shibuya or Shinnan, you will naturally reach the rooftop plaza through the foreign circuit, and people will come down from the theater. " Focusing on the "hill" and "street" from the location located in the middle of the slope of the park street, the playfulness that formed the "three-dimensional street" by connecting the passages and stairs spirally from the road surface to the 10th floor along the outer circumference of the building. He touched on the intention of the design and said, "Chapter 2, I would like you to expect the ever-changing Shibuya Parco."
Among the facilities that have been opened to the public, the first floor, which is the entrance floor, is based on the concept of "SHOTENGAI" and is a collection of luxury brands, mode brands, Japanese miscellaneous goods, sake, cosmetics, etc., creating a sense of variety in the shopping district. The concept with Shibuya Parco is based on the fact that sales of younger generations, including those in their twenties, have been increasing in recent years for luxury brands that open stores such as the large store of Italy "GUCCI" that faces Kouendori and adopted its own interior design. Match. Brands such as "COMME des GARCONS GIRL", the world's first new format store of "COMME des GARCONS", are also eye-catching, and inbound demand is expected. "ΒOOSTER STUDIO by CAMPFIRE" and pop-up space will also be provided.
On the 1st floor on the Spanish slope side across from "Nakashibu Dori" that runs through the 1st floor, cosmetic brands such as "DIOR BEAUTY SHIBUYA" and "shu uemura", NIGO's "HUMAN MADE" that also handles sake There will be new stores.
"CHAOS KITCHEN" on the 1st basement floor, which is one of the pillars and the centerpiece of "food", is said to be conscious of the miscellaneous feelings such as Shinjuku Golden Gai, which is popular with foreigners, when attracting tenants. There are "unique famous stores" with different business formats and targets, such as teppanyaki, rotating sushi, and parfait. The "chaos" space, where the record shop "Union Record Shibuya" and fortune-telling shops are lined up right next to the restaurant, incorporates a modern design by using mirror-finished materials for the ceiling and floor. Architect Sou Fujimoto was in charge of the environmental design. In the common area, the letter "C", which is the acronym for "CHAOS", will also be posted among the illuminated logos of "PARCO" used on the façade of the former Shibuya Parco.
On the second floor, mode and art are the keywords. A mix of art elements with domestic brands such as "ISSEY MIYAKE" from overseas luxury brands such as "alexander wang" in the United States. There are also galleries such as "2G" directly managed by Parco, and the window seen from Nakashibu Street is decorated with 14 meters wide art by Keiichi Tanaami. The floor of the service area where the striped pattern runs randomly was designed by a contemporary artist from Singapore, with the image of Shibuya Scramble Square.
The 3rd floor is a "strong trial element" floor, which transcends the boundaries of gender and taste genres, and more than half of the stores are the first to open a facility or have a store as a brand for the first time. Tenants are scheduled to be replaced every year in the 9 sections of PARCO's self-editing sales floor "GEYSER PARCO," which says "you can open a store relatively without taking risks." The directly managed store "PEERLESS" of the popular brand "visvim" facing the facility's outdoor aisle has a "garden" space, and stores that make use of special designs such as the used clothing store "BerBer Jin" that can only be entered through the outdoor aisle. and.
The 4th floor proposes trendy fashion and culture. In addition to lining up trendy stores, stationery "DELFONICS" and art miscellaneous goods "Meets by NADiff" are also open, and culture colors are mixed. The directly managed "PARCO MUSEUM TOKYO" will also be "revived" on the same floor. Popular ladies' brands such as "SNIDEL" and "FRAY ID" by Mash Style Lab (Chiyoda-ku) are also lined up. It is also characterized by the opening of repair shops and purchase shops with the theme of sustainability.
The 5th floor is a floor that makes full use of ICT technology. Japan's first ICT sales floor, tenant and PARCO online stores, and in-store inventory data are linked. You can try on and purchase your favorite products from the large signage on the floor, and set out "technology" as one of the themes. Popular domestic brands such as "Angelic Pretty" and "Candy Strippe" will open in "CUBE PARCO", which has a smaller sales floor than conventional stores and does not have in-store inventory. The domestic art production company "OVERALLS" handles wall art, and "Starbucks Coffee", which is the first in Japan to project digital art that moves with a projector, also has a store.
The 6th floor, which is one of the highlights of the new Shibuya Parco, is a collection of Japanese pop culture and disseminates "Japan culture". Popular game "Touken Ranbu-Online" including Nintendo's first directly managed official shop "Nintendo TOKYO" where popular character products such as Super Mario are lined up, and Pokemon's new official shop "Pokemon Center Shibuya" that incorporates a digital feeling in the interior -"The first official shop" Touken Ranbu Manya Honpo "and other content holders representing Japan are gathered. The e-sports cafe "GG Shibuya mobile esports cafe & bar" is planning to collaborate with a store on the same 6th floor in the future.
On the 7th floor, which is the restaurant floor, there are restaurants with a wider area than the 1st basement floor where small shops are gathered. Aware of foods that people around the world can enjoy, we will collect stores such as sushi, yakiniku, and tempura. On the 7th to 9th floors, the number of tenants is small because the "Parco Theater", which will be reopened due to its large scale, will use three floors to set up a theater.
The 8th floor will be the entrance floor of the Parco Theater, which is the core of the facility's "entertainment." The theater, which has set up a theater in PARCO since its opening in 1973 and has played a part in PARCO's cultural strategy, has expanded to 636 seats, which is about 1.5 times that of the old theater. Producing a "premium space" that can be viewed in all S seats, the annual performance is 100% independently produced. In addition, the directly managed mini theater "WHITE CINE QUINTO" will be on the same floor, and "unique" and "good quality" works will be screened regardless of genre. The opening will screen a documentary "Yayoi Kusama ∞ INFINITY" that follows contemporary artist Yayoi Kusama.
On the 9th floor, the affiliated organization "Shibuya Mirai Design" in Shibuya Ward has an office, and the creator training school "CREATIVE STUDIO GAKU / SUPER DOMMUNE" has a base. On the 10th floor, which is the "reach point" of the outdoor circuit, the rooftop space of the wooden deck will expand, and we plan to hold a luxury brand reception and an outdoor festival kick-off event, including an indoor plaza.
"The number one thing about PARCO is that it will continue to change. (Shibuya PARCO) will be the stage for work to pass on true fashion and true culture to the next generation," said President Makiyama. Not. There is NHK, there is Yoyogi Park, there is a shopping street, rather I think that the location of Parco is the "navel" of Shibuya. I happened to come to Shibuya, but I have to go to Parco. " He also talked about his goals.
Business hours are product sales and services = 10:00 to 21:00, restaurants = 11:00 to 23:30 (some stores are different on the first basement floor).
The list of shops is as follows.
<"CHAOS KITCHEN" on the 1st basement floor (28 stores in total)> "Ata's" (oven dishes / first commercial facility / new format), "CARNI CERI A" (Spanish Italian / first commercial facility) (New format), "del i fu ci ous" (fish burger / first commercial facility), "HUB + 82 (hub + eight toe)" (English style PUB (new format), "Ji kasei MENSHO" (ramen) , "QUATTRO LABO" (music cafe & bar / first commercial facility), "SCHMATZ Beer Di ni ng" (beer restaurant), "Udon Oniyama" (Udon / first commercial facility) ), "Nya ㎡" (Korean cuisine / new format) "Mariju Shibuya Sushitsune" (Rotating sushi / new format), "Hamanoya Parlor / Campy! Bar" (Pure cafe / mix bar / first commercial facility / new format), "Vegan Izakaya Masaka" (Izakaya / first commercial facility / new format), "Future Japanese liquor store & SAKE BAR" (Japanese sake / SAKE BAR / first commercial facility)・ New format), "Sweet okame" (sweet), "Kiwamiya" (hamburger), "Kushikatsu Arata" (Kushikatsu curry / first commercial facility), "Rice and circus" (Gibier and insect dishes) / Commercial facility first / new format), "Standing beer boy" (craft beer bar / standing bar / commercial facility first), "Standing tempura KI KU" (tempura / commercial facility first), "ON THE "CORNER shibuya" (cafe / miscellaneous goods / commercial facility first), "Tyffoni um Cafe" (pafe / miscellaneous goods / commercial facility first / new format), "Condomania" (miscellaneous goods) ), "GALLERY X" (gallery / miscellaneous goods), "GAN-BAN / bedrock (ganban)" (tickets, CD records, apparel goods, miscellaneous goods, audio equipment), "HIPSHOP" (inner Wear / new format), "UNI ON RECORD" (new / used analog record / goods / first commercial facility), "QOHS" (relaxation / first commercial facility / new format), "Clover Leaf" ( Fortune-telling)
<1st floor "SHOTENGAI -EDIT-TOKYO" (22 stores in total)> "COMME des GARCONS GIRL" (ladies' / commercial facility's first new business format), "GUCCI" (ladies' men's leather goods)・ Jewelry), “LOEWE” (ladies' men's leather goods and jewelry), “THOM BROWNE” (ladies' men's leather goods), “HP DECO” artistic feeling "Living with a living" (ladies' / fashion accessories / first commercial facility / new business format), "discord Yohji Yamamoto" (bag), "PORTER EXCHANGE" (bag / miscellaneous goods / first commercial facility / new format) New business format), "AHKAH" (jewelry), "O by New Jewelry" (jewelry / miscellaneous goods / first directly managed store / first commercial facility / new business format), "IPSA" ( Cosmetics), "DIOR BEAUTY SHI BUYA" (cosmetics / perfume), "shu uemura" (cosmetics), "Yves Saint Laurent Beaute" (cosmetics), "Discover" Japan Lab. "(Discover Japan Co., Ltd. (Japanese culture, miscellaneous goods, sake / first directly managed store, first commercial facility, new business format)", "βOOSTER STUDI O by CAMPFIRE" ( Showroom / first directly managed store / first commercial facility / new business format), "POP BY JUN" (pop-up / first directly managed store / first commercial facility / new business format), "HUMAN MADE" (ladies' Men's / Fashion accessories / Japanese sake / Commercial facility's first / new format), "WAVE" (Ladies' / Men's / Fashion accessories / Music / Coffee / Directly managed store's first / Commercial facility's first / new format), "THE LITTLE SHOP OF FLOWERS (BAR) (The Little Shop of Flowers / Atelier) "(Fresh flowers / Miscellaneous goods / Bar / Commercial facility first / new format)," COMINGSOON "(Food gallery / pop-up space / Commercial facility first / new format) , "Ca "feMarly" (cafe / commercial facility first / new format), "PARIS SAINT-GERMAIN CAFE" (cafe / beer stand / miscellaneous goods / commercial facility first / new format)
<2nd floor "MODE & ART" (23 stores in total)> "2G" (studio / directly managed store first / commercial facility first / new format), "APC" (ladies', men's, fashion accessories), "alexander" "wang (Alexander One)" (Ladies'Men's), "AMBUSH" (Ladies' Men's / First Commercial Facility), "beautiful people" (Ladies' Men's), "COMME des GARCONS / JUNYA WATANABE" MAN / COMME des GAR? ONS HOMME (Men's), "ENFOLD / n? Gonstans" (Ladies' / New format), "ISSEY MIYAKE SHIBUYA" Miyake Shibuya ”(ladies' men's bag),“ k3 ”(ladies' men's / new format),“ KENZO ”(ladies' men's),“ kol or (color) ”(ladies' men's) ), "MM6 Maison Margiela" (ladies), "MSGM" (ladies' men's kids), "Nei l Barrett" (men's), "STONE ISLAND" "Island" (Men's / First commercial facility), "TAKAHIROMIYASHITATheSoloist.SHIBUYA" (Men's), "THE NORTH FACE LAB" (Ladies' / Men's / First commercial facility / new format ), "TOGA" (ladies' men's), "UNDERCOVER NOISE LAB" (ladies' men's / new format), "VIA BUS STOP" (ladies' men's), "Ground Y" (ladies' and men's), "Santa Maria Novella" (interior lifestyle miscellaneous goods), "OIL by art notebook (oil by bijutsutecho)" (cafe, gallery, miscellaneous goods / First directly managed store, first commercial facility, new format)
<3rd floor "CORNER of TOKYO STREET" (38 stores in total)> "08sircus" (ladies' / commercial facility's first new format), "ADAM ET ROPE'HOMME" (men's), "ANREALAGE" (Unreal Age) "(ladies'men's / first commercial facility)," BerBerJin "(old clothes / ladies' men's / first commercial facility)," BILLIONAIRE BOYS CLUB / I CECREAM " (Ladies'men's / first commercial facility), "CINOH" (ladies' men's), "DENHAM TOKYO" (ladies' men's / new format), "FAN" (men's / old clothes)・ Fashion accessories / first commercial facility), “FEMMENT” (ladies' / men's / first commercial facility / new format), “FRED PERRY” (ladies' / men's / new format), “g. Sakayori. (G-dot Sakayori) "(ladies / commercial facility first / new format)," JOHNLAWRENCE SULLIVAN "(ladies / men / new format)," MISTERGENTLEMAN "(men / commercial facility first) ), "MYne CODEX" (Men's / first commercial facility / new format), "NEXUSVII" (Men's / first commercial facility), "NUBI AN" (ladies' / men's / commercial facility) First), "ONI TSUKA" (shoes / bags / commercial facility first / new format), "PARIS SAINT-GERMAIN STORE" (ladies' / men's / commercial facility first / new format), " "Paul Smith" (Men's), "Saturdays New York City" (Men's Cafe), "STUDIOUS" (Ladies' Men's), "styling / (Styling)" (Ladies), "UN3D." (Ladies' men's / first commercial facility), "UNITED NUDE" (shoes and miscellaneous goods), "VERTI CAL GARAGE" (men's cafe) , "PEE "RLESS" (ladies' men's), "KIJIMA TAKAYUKI" (hat / first in commercial facility), "PUEBCO" (miscellaneous goods / first in commercial facility), "Seiko Boutique" ( Watch), "Vivienne Westwood" (bags, shoes, miscellaneous goods, jewelry / new business format) ▼ GEYSER PARCO (editing store) = "AULA" (ladies'), "BEST PACKING STORE" (Best packing store) ”(ladies' / men's / first commercial facility),“ ELIN ”(ladies' / first directly managed store),“ FDMTL (fundamental) ”(men's / first commercial facility),“ Greed International Tokyo Store ( "Greed International Tokyo Store" (ladies / commercial facility first), "PAMEOPOSE" (ladies' men's), "SSW (Shibuya Social Wave)" (men's / directly managed store first), "Flower MOUNTAIN" (Shoes / First directly managed store)
<4th floor "FASHION APARTMENT" (33 stores in total)> "ADAM ET ROPE'FEMME" (ladies'), "CABANE de ZUCCa" (ladies' men's), "emmi" ( Ladies), "FRAY ID" (ladies), "FURFUR" (ladies), "GRIMOIRE" (ladies / commercial facility first / new business format), "iki" ( Ladies / commercial facility first / new format), "KIIRO" (ladies / commercial facility first / commercial facility first / new format), "Lily Brown boutique" (ladies), "ORIGINATED IN GRACE CONTI" NENTAL (Original Ingrace Continental) "(ladies' bags, shoes, miscellaneous goods / new business format)," SNIDEL "(ladies')," U by SPICK & SPAN "(ladies')," "une nana cool" (inner wear), "almost Nikkei Karchan" (cultural information center / first commercial facility, first commercial facility, new business format), "DELFONICS" (stationary, miscellaneous goods, bags), "Giraffe" (men's tie / new store), "mi mi 33" (accessories), "Samantha Thavasa" (bags and miscellaneous goods), "Le Tal on" "(Shoes / miscellaneous goods)," RCOMONDE "(legwear / first directly managed store / first commercial facility)," Meets by NADiff "(art miscellaneous goods / first commercial facility / new business format)," PARCO MUSEUM TOKYO "(art space)," chompoo "(restaurant / commercial facility first / commercial facility first / new business format)," CLARINS "(cosmetics / spa)," L: "A BRUKET" (cosmetics), "Heaka AVEDA" (hair salon, cosmetics, nail salon), "Licue & Sneakers" (washing cleaning, detergent, etc., miscellaneous goods / commercial facility first・ Commercial facility first / new format), “Re? STOCK” (repair / maintenance / commercial facility first / commercial facility first / new format), “RINKAN” (purchase / commercial facility first / new format) ▼ PORT PARCO = "mintdesins garage store" (ladies' men's), "sneeuw" (ladies' men's / first directly managed store), "culture shop by meetscal store" , acidgallery "(fashion, miscellaneous goods, art)," Designers POPUP by Metro TOKYO "(ladies' and men's)
<5th floor "NEXT TOKYO" (28 stores in total)> "jouetie" (ladies), "KBF" (ladies), "LAND by MILKBOY" (ladies' men's miscellaneous goods) ), "LHP WOMEN" (ladies'), "LOVELESS Sunny Side Floor" (ladies' men's), "Lui's / EX / store" (ladies' X store) Men's), "merci beaucoup," (ladies' men's), "URBAN RESEARCH iD" (men's), "VOLCAN & APHRODITE" (ladies' men's), "Calif" (ladies'men's / first commercial facility / first commercial facility / new format), "BAIT" (shoes / ladies' men's / first commercial facility / first commercial facility / new format), " ETUDE HOUSE (cosmetics), JINS (eyewear / new format), "Ti CTAC update" (watch / watch belt / new format), "Manhattan Portage" ( Manhattan Portage ”(bag) ▼ CUBE (omni-channel store) =“ Angelic Pretty ”(ladies / new format),“ Candy Stripper ”(ladies / new format),“ Charles Chaton (Charles Chaton) ”(ladies / new format),“ @ Ray-Cassin.onlinestore.tokyo (atmark Ray-Cassin. Online store. Tokyo) ”(ladies / commercial facility first / commercial facility first / new format), "Emily Temple cute" (ladies / new format), "evelyn" (ladies / new format), "jami e NK" (ladies / new format), "Nyaa" "SHOP" (ladies' men's / new format), "RADI O EVA STORE" (ladies' men's miscellaneous goods / first commercial facility, first commercial facility, new format) , "Anker Store" (miscellaneous goods / new format), "UNi CASE" (smartphone accessories / new format) "STARBUCKS COFFEE" (specialty coffee store), "PARCO Saison Counter" (counter)
<6th floor "CYBER SPACE SHIBUYA" (10 stores in total)> "CAPCOM STORE TOKYO" (character goods / first commercial facility, first commercial facility, new business format), "JUMP SHOP" (character goods) ), "LB POP-UP THEATER" (character goods / first commercial facility / new business format), "Nintendo TOKYO" (character goods / game-related products / first commercial facility / first commercial facility) New business format), "PENGUIN SOUVENIR" (miscellaneous goods / capsule toys / first commercial facility / first commercial facility / new business format), "Pokemon Center Shibuya" (character goods), "Tokyo Otaku Mode TOKYO" (Tokyo Otaku Mode Tokyo) "(Character Goods / First Commercial Facility / First Commercial Facility / New Business Format)," Token Rambu Yorozu Yahonpo "(Character Goods / First Commercial Facility / First Commercial Facility / New Business Format) ), "GG Shibuya mobile esports cafe & bar" (cafe / commercial facility first, commercial facility first, new business format), "TOKYO PARADE goods & caf?" (Food entertainment ·general merchandise)
<7th floor "RESTAURANT SEVEN" (8 restaurants in total)> "Kanazawa Maimon Sushi" (Rotating sushi), "Shibuya Yakiniku KI NTAN" (Yakiniku / commercial facility first), "Tatempura" "Takao (Tempura)" (Tempura), "Chinese Soba Specialty Tanaka Soba Shop" (Ramen), "Matsuo Genghis Khan" (Genghis Khan / Commercial Facility's First New Business Format), "goo ITALIANO" (Italian / Commercial) Facility first), "FALAFEL BROTHERS" (Vegan cuisine / commercial facility first), "MIU N? 2" (shop gallery / commercial facility first / new business format)
<8th floor "THEATER, CINEMA, GALLERY" (3 stores in total)> "PARCO Theater" (theater), "WHITE CINE QUINTO" (cinema / new format), "almost Sunday" (event space / commercial facility) First / first commercial facility / new format)
