Asakura: This year's IFA had a big topic in Japan.In the pavilion "IFA NEXT" where the startups that started two years ago, Japan was selected as the first -time targeting country of "partner countries" that mainly convey new movements in the target country.Existing industries are in maturity, and it will be difficult to hold a large -scale show if you do not attract new technologies.Incubate how to attract new technologies and create a place for presentation.Of course, there are contacts and business negotiations between companies, but in an easy -to -understand manner, the purpose is basically to be featured in the media.This is an important initiative for IFA as a whole.
A similar attempt is "Eureka Park", which also gathers startups from all over the world in CES.IFA NEXT may have the competitive meaning of European IFA against American CES, but it will still create new things and grow up the future direction as IFA with exhibitors.I felt big.The first partner in such an initiative is Japan.
The trend is to spread Japan's innovation to the world, and it was announced at the GPC in April this year.There were about 20 Japanese companies that responded to the exhibition, and there were booths that develop image processing, ultra -directional sounds, and drone technology locally.When I talked to IFA director Dirk Koslowski (Dirk Coslovsky) on the last day, it was highly evaluated by the media this year.When interviewing such an initiative to the device, it is a common question that "Why is Japan in the first partner?"In fact, Koslovsky also had a response that assumed this.
However, the journalist's question was not, "Will Japan do it next year?"In the eyes of a journalist in the world, the IFA NEXT, which Japan is developing, appeared to be too vast.Japan has a variety of innovation seeds and technology drawers, and it has spread to all fields, such as sounds, images, AI, and drones.If there are so many elements, it cannot be introduced only once this time."I wonder if Japan will show the same development next year," said experts in the world, that is.
スタートアップのイノベーションを集めたIFA NEXTで、今年は日本がパートナー国に抜擢された。ドローンに画像処理にと、引き出しの多さに世界中のジャーナリストも驚嘆
The press has been reading so deeply about the new development, which seems to be a great discovery as a Messeberlin, which hosts IFA.Then, what to do after next year is that there is also a story about a partnership on a country -by -country basis, or focusing on areas where the spot is narrowed down.It is said that the number of participating countries has been consulted for the first time in a partnership with a specific country for the first time.
When I actually looked at the site, I felt the bustle of IFA NEXT more than last year.The CES EUREKA PARK is also very busy, but it's so vast that you can't tell where you are, and you'll feel somehow miscellaneous like a huge general store, Don Quixote.On the other hand, IFA NEXT was well organized as a carefully designed showcase.The conductors, including how to proceed in the corridor, are also designed properly, making it easy to see where and what.The colors are based on wood, and the red, which is an IFA image color, comes, and it is consistent.It was such a clever pavilion design to see the calm heat and work in the calm.
In this pavilion, we interviewed Aeronext, which supports the use of large drones.Large drones used in the industry are more likely to have a physical problem that stability is impaired by moving the center of gravity during turning, compared to a small drone on the extension of the radio control helicopter.Aeronext is a startup that solves this problem and has a patent technology for stable center of gravity.In terms of image, it is a function like a Tourbillon in a mechanical clock.
The company was negotiating the use of patents with four companies in Japan and two companies overseas, and when he heard the story, he said, "I felt a response to Europe."It is very difficult for Japanese startups to cause a chemical reaction.However, if there is such a setup like this time, people will come.People were actually coming one after another during the interview.With the startup pavilion, the IFA secretariat has set up such a meeting.I didn't hear everything, but the company that rode this was popular.
――It is difficult to collaborate with Europe and the United States in Japan's startups, so I want you to take advantage of these opportunities.Alternatively, I hope that startups around the world will be dug up at IFA NEXT and will cause open innovation one after another.
エアロネクストは産業向けドローンで重要となる重心安定化の特許技術「4G Gravity」をアピール。法隆寺五重塔や東京スカイツリーを思わせる心柱構造を活用した日本伝統の制振技術が、現代の問題を解決するAsakura: As for the whole IFA, the theme is extended last year.Audio visuals are 8K, overall, 5G.IoT is no longer said.When I heard the story at Samsung, who had been eager to IoT for a long time, IoT is no longer a trend but common sense.Right now I'm enthusiastic about the AI on the communication base called IoT, but I haven't left the buzzword area.Like the IoT (or now) IoT, the shout of "Let's put 5G in various things" is heard everywhere, but what to do with it (and innovative and core).It feels like there is no application yet.
It was impressive that the local German white consumer electronics manufacturer was actively shouting.For example, if it is a smartphone, AI is installed on the terminal and links with various services and home appliances.Such a flow has a high affinity with the genre of white mono."Safety," "safety," "efficiency," and "convenient", such as white mono -home appliances and concepts, so it would be easy to get communication there and cooperate with each other on an IoT base.If you look through the entire IFA with a white mono (a booth to display), it feels like a 5G and AI as a urgent slogan.
