[Questionnaire survey on kitchen home appliances] Corporate Release | Daily Industry Newspaper Electronic Version

Category: Survey report

Release issuance company: Myvoice

Less than 60 % of kitchen home appliances who have kitchen home appliances that are rarely used. "Jucer Mixer" and "Hot Plate" are over 10 % each (Chiyoda -ku, Tokyo; President and CEO: Kazuhisa Takai), which is the fourth Internet survey on "Kitchen Home Appliances" on March 1, 2018. It was held on the 5th and collected 10,859 answers. We will inform you of the survey results. [Survey results] https://myel.myvoice.jp/produsts/detail.php?product_id=23603cya << TOPICS >> ━━ ■ Kitchen appliances that were good to purchase are 60-70 % of kitchen home appliances owners for "frozen refrigerators / refrigerators" and "microwave ovens", 50 % for "rice cookers", "toaster" and "electric kettle". 20-30 % of the "hot plates" are less than 60 % of kitchen home appliances who have kitchen home appliances that are hardly used. "Jucer Mixer" and "Hot Plate" are over 10 % each, "Takoyaki", "Home Bakery", "Food Processor", and "Hand mixer" 6-8 % ━━━━━━━━━━━━━━━━━━━━━━━━━ ━━━━━━━━━━━━━━━━━━; There are more than 90 % of the toasters and hot plates, 60-70 %, and less than 40 % for "juicer, mixer", "electric kettle", and "coffee maker, espresso maker, etc." Compared to past surveys, "juicers, mixers" and "coffee makers, espresso makers, etc." are on a decrease trend. "Hand mixer" is about 18 points above men. ◆ Kitchen home appliances that were good to purchase, kitchen home appliances that were not used Kitchen home appliances were good for purchasing kitchen appliances, "Frozen refrigerator / refrigerator" and "microwave oven, oven" are 60 to 70 % of kitchen home appliances, and "rice cookers". 50 %, followed by toasters, electric kettle, and hot plates. Less than 60 % of kitchen home appliances who have kitchen appliances that are rarely used. "Jucer mixer" and "hot plate" are over 10 % each, and 6-8 % of "Takoyaki", "Home Bakery", "Food Processor" and "Hand Mixer" are 6-8 %. ◆ Focusing points when selecting kitchen appliances when selecting kitchen home appliances is “ease of use” and “price”, and “ease of care” is 40 % for “ease of care”. In addition, "size", "made in Japan", "Cooking and housework is reduced", and "brand manufacturers" are less than 30 %. "Ease of care", "ease of use", and "Cooking and housework are reduced", the ratio of women is greatly exceeding men and the women of women. "Design" tends to be high for young women. ◆ Kitchen home appliances that you want to buy in the future and want to buy a kitchen appliances that you want to buy in the future. "Frozen refrigerator / refrigerator", "microwave oven, oven range", and "rice cooker" are in the 10 % range, and 4-6 % of the "toasters", "dishwasher, dishwasher", "home bakery", and "non -oil flyer" are 4-6 %. increase. ── << Comments of respondents >>> ───────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────────── The energy -saving design is cheap, the design is good, and the interior is cool. (Male 56 years old) ・ The place where the ice machine can be disassembled and cleaned, and the “frozen that cuts off”. Because of this function, the frozen refrigerator is Mitsubishi choice. (Female 44 years old) "Microwave oven" and warm functions and oven functions are used, but it is good because it warms up evenly. Easy to clean. (Women 32 years old) ・ Cooking repertoire expands. I feel like I can try various dishes. (Female 46 years old) "Electric kettle" ・ Even if you forget it while heated, the power will be turned off, so it is safe. (Female 51 years old) ・ It is convenient to be able to quickly turn off even a small amount when you want. (Female 41 years old) The "dishwasher" and the dishwasher are dry at the last high temperature and feel good. (Male 69 years old) ・ The feeling of dishwashing after eating has become easier. Prevents rough hands. (Female 53 years old) Because you can make cakes other than cooking rice cookers. (Women 34 years old) ・ I bought a new one for the first time in 10 years, but I can cook rice deliciously though it is cheap. (Female 44 years old) ── << Survey Results >>> .myvoice.jp/Products/Detail.php? Product_id = 23603 <3rd> (2015/3) https://myel.myvoice.jp/products/detail.php ?Product_id=20006 <2nd /3) https://myel.myvoice.jp/products/detail.php?product_id=16405──────────────────────────── ────── ★ My Voicecom is looking for a “questionnaire monitor”. Would you like to become a monitor and participate in the questionnaire? (Click here for details) https://www.myvoice.co.jp/voice/campaign.html Maiboiscom Co., Ltd. JP [Company name] Maiboiscom Co., Ltd. [Representative] CEO Kazuhisa Takai 11 Eiyo Building 5th floor [Company HP] https://www.myvoice.co.jp/ (list of voluntary surveys so far) https://myel.myvoice.jp/products/list_all.php (questionnaire database) https : //myel.myvoice.jp/ (monitor page) https://www.myvoice.co.jp/voice/ Corporate press release to PRTIMES Top

* Prices, specifications, services, etc. of the products described in the news release are as of the date of announcement.Please note that it may be changed without notice.