"Program border" destroyed by Netflix and Amapura | au Web Portal Economy / IT News

It is an overseas video distribution service that was once called "Kurofune", but as a result of each service focusing on content development for viewers in each region, the environment where creators can be manufactured with a richer budget has been set up in Japan.rice field.But the situation is one step further.

Not only does the production budget have begun to focus on video distribution services, but also a wide range of know -how, services, or human resources related to video production has made the framework of video production more international.It is coming.

Furthermore, there are more cases such as overseas local production of program projects from Japan, and video distribution services have acquired exclusive rights for live distribution through the Internet for sports big events.The movement is changing rapidly.

It is a doubt that these changes should be expressed in the word "Kurofune".

Regardless of the good luck, the flow of the production budget, which was mainly around television stations, has changed to domestic and overseas video distribution services, and it is thought that Japanese creators have a wide range of tolerance.

The other day, Netflix published a series of works that have obtained the right of original production or exclusive distribution to Japan.The live -action movie version "ONE PIECE" produced in Hollywood has been talked about, and investment in a wide range of works from animation to dramas is continuously planned.

Six years ago (2015), when the company began investing in Japan, the title purchases that had been produced or in progress were prominent.Some readers may have had easy -to -understand public images, such as foreign capital, which would make money to say and buy content that could attract customers.

In addition to having a production studio in Japan, which was realized in April this year in a partnership with Toho, considering that the number of original works of Japanese projects will increase and the production will be planned one after another, the Japanese market (Japanese market.It is clear that local investment is accelerating not only in countries where Netflix is being watched).

Kazutaka Sakamoto, Vice President, who has been conducting video works and planning and producing original works since the launch of Netflix's Japanese corporation, said Kazutaka Sakamoto, a vise president.Some say that it will be produced, but the creators have appreciated that they can work on making works with global teams. "

For example, in the serial drama "Alice in the Country", which was often watched overseas in Japanese production, most city scenery is drawn in VFX, but it is high quality that is not aware that it is VFX.

In order to draw the protagonists who got lost in a different world, they must draw a high -quality Tokyo that everyone knows.There are only scenes that cannot be thought of in Japanese drama production, such as fighting animals and scenes of water attacks.

The production support team of the Netflix headquarters arranged a VFX studio, which has a track record of producing Hollywood movies and American drama series.This is because the global production team is making works.

"For example, there is an episode in which living tigers appear, but in order to make the tiger of vivid and realistic movements appear, the team in charge of the tiger VFX in Life of Pie (a movie that drifts on a small boat with a tiger).We are asking for search support. We have a system that allows you to use production teams with various experiences around the world in Japanese -produced works. "(Mr. Sakamoto).

All of the original works of Netflix are available in high -quality video formats, surround audio trucks, many dubbed language and subtitles, but the same is true for Japanese production.

Since we are investing in video works on the premise of "Enjoy not only in Japan but also in Netflix in all areas where it is watched" (Mr. Sakamoto), such video formats, voice formats, but also the quality of the work itself.There is also the idea that it will be worldwide.

The reason for the monthly expression of "Hollywood work" is because the Hollywood entertainment work around the world is a benchmark and evaluation standard for all Netflix original works.

For example, the live -action version of the live -action version of Netflix scheduled to be distributed in December 2023 will also be on the global team.This work, based on manga, has a magnificent worldview that travels between the human, the Makai, and the spirit world, and has unique characters and creatures."Use the creative networks around the world to develop VFX. The long production period is because we carefully create the expressions that appear in original comics in VFX.It takes a budget and time to draw in, "says Sakamoto.

And by raising the quality, finishing with global quality, and distribution, it will be a work that can be seen overseas.

"Three years ago, when" Naked Director "was released, while talking to a film director at a hotel bar during his stay in LA, he said that he was a Japanese movie and drama producer.I was surprised to see that it was better to watch it, and I was surprised, "said Sakamoto himself.What I noticed was that "pursuing a sense of Japanese and enthusiastic about creative in Japan" is important in fighting globally.

These ideas have become able to share with their partners in Japan, but they have begun to discover young generations that will create works.

Director Hirokazu Koreeda, known for his shoplifting family and nobody knowing, joined his hand in film and serial drama production.While films are progressing on an unprecedented large -scale budget, serial dramas will be producing the whole, supervising a few episodes, while using young video creators to create episodes.

On the other hand, Amazon Prime Video has been hit by romantic reality shows such as "Bachelor" and "Bachelorette", and the "Documental" series, which is rapidly increasing local production overseas.We are preparing films and serial dramas' voluntary planning works, but it may take some time to catch up with Netflix, which has been working for six years.

However, in the sense of the width of the works to be planned, Amazon Prime Video is higher.

The music variety show "The Masked Singer", which has acquired the copyright for the Japanese market, is produced with a budget that has a different level from a general variety program in Japan.

Although clear figures have not been announced, a thorough PCR test is conducted not only for performers but also for the audience, and a large theater has been charged for a long time.In addition, all the 12 celebrities, who are the participants, decided to remain in the finals of the finals over the six -year preparation period, and took on singing and dancing training.

The manager who accompanies the celebrity also hides his face and enters the venue, and the flow lines in the venue are completely separated, and the "Live Performance Battle" has not been done in harmony.

Of course, there may be opinions that the budget size and the flashy and fun of the production are not proportional.However, what I want to pay attention to here is that the flow of money has just changed.In the dawn of Japanese films, money gathered in the movie, and with the development of television, TV stations gathered creators.

Just as Netflix's production has been created in Japan with large budget films and serial dramas, program planning and production in Japan have been exported overseas and have begun to succeed.

The biggest success is Hitoshi Matsumoto's "Documental".

The rapid growth in Japan is noticed by the Marketing Team of each country of Amazon Prime Video, and the unique format that "do not laugh" when distribution starts with subtitles in each country has attracted a hot topic in Australia and Germany.Local production has begun.

Currently, it is a popular program produced in 10 countries, including Japan, and can be viewed from Amazon Prime Video in Japan.In Germany, Season 3 has already been decided, and has won the "Best Comedy Show" of the local comedy award (Deutscher Comedypreis).All of those programs have a crown called "Hitoshi Matsumoto".

Not only movies and dramas, but also content exports on routes that have been successful before format exports will increase in the future through video distribution services.

Services distributed around the world, such as Netflix and Amazon Prime Video, can overlook viewing trends in other countries.In addition, since AI is "recommended" from the user's viewing trends, it can cross walls such as borders, races, and culture.

It is new to remember that the drama series "Ika Game" produced in Korea has become a global huge hit and has won the first place in Netflix, but the Korean production "Hell is calling" is also recently globally.The top number of views was recorded.

In Japan's production, the above -mentioned "Naked Director" was also talked about, but as a fantasy from Japan, "Alice in the current country" is in the top 10 in 40 countries.Further leap is expected in the second season.

In the past, when I was interviewing Cannes video content, MIPTV, MIPCOM, I felt strongly the racial walls in live -action works.Birthers tended to avoid risks visually different from their own people to avoid risks.

Mr. Sakamoto mentioned above said, "No one cares about which country or local work. Is it recommended by AI or whether key visuals are interested? The situation varies depending on the work, but Spain.Considering that Korean works are in good shape, there is no restriction as before. The goodness (of the work itself) is accepted by directly connected to the audience without the in between.I think. "

In the eyes, the composition of Netflix, which is good at dramas, movies, and animation, Amazon Prime Video, which is good at reality shows and game shows, can be seen through, but each company invests in what users who have registered are requested.It would be correct to be doing it.

It makes sense for Netflix, which started with DVD rentals, invests in serial dramas and movies.It is natural that the Amazon Prime Video, which started as a service for members of the EC site, will be a wider and wider lineup.

Unfortunately, it was postponed due to the influence of the new Corona, but the television station was not involved in the broadcast of the big match against Ryota Murata, and Amazon Prime Video won the domestic exclusive distribution right.

U-NEXT is also starting to focus on martial arts games that are difficult for TV stations to reach out to domestic distribution services.When Kyoji Horiguchi performed a title match in the US martial arts organization, Bellatol, the U-NEXT was exclusively distributed.

Needless to say, many fans such as professional baseball, J -League, and F1 will join DAZN.

It is natural that TV receivers developed by home appliance manufacturers can be displayed and viewed, as it is natural to receive and display televisions.It is becoming more important to be able to respond flexibly to new services.

"What will happen in the next five years will be out of" borders "in the next five years," said Sakamoto of Netflix.

"If I hadn't had anyone to find someone at the film festival before, I couldn't get a place to show my talents. Director Pon Juno of" Parasite semi -basement "was director Tarantino.Thank you for finding me, "but it was impossible to visualize creatives around the world." (Mr. Sakamoto).

However, it has become commonplace to enjoy video works from all countries in local languages from all over the world.Not to mention the convenience for viewers, but also "the creator can be stimulated, the results are also seen in the ranking number. Then the talent will be visible and the network of creators will expand. The world's talented directors, photography directors, and scriptwriter.A new creative will be born by recognizing the house and actors, "(Sakamoto).

On the other hand, Amazon Prime Video was held in the content market TIFFCOM held in parallel with the Tokyo International Film Festival in 2020, and gave a keynote lecture and said, "We want to be a" home "of a variety of talented video creators.I want to be with the talented creators, "he said.

As a result, the Tokyo International Film Festival has established the Amazon PRIME VIDEO take -Wan award to support young creators from this year.

Erica North, head of Amazon Studio Asia Pacific, commented, "I want to provide an opportunity that Japanese creators did not imagine."As you can see, the global and networked studio functions can be used from Japan.

Well, it's quite long, but let's go back to the first story.

Is Netflix or Amazon Prime Video a Kurofune?Depending on the perspective, it is a "strong man" who has come to deliver video works to consumers on behalf of television stations.However, it must be talented creators who benefit from this revolutionary change.The environment where not only Japanese creators, but also creators around the world can be active globally, will be "natural" next year.It will be the starting point.