Operated by women's video media "PATRA" carries a total of 13 billion yen, focusing on the Select EC business of the influencer's unique brand

Chotchy, which runs the video media "PATRA" for women, is about 1 on March 15..It has announced that it has implemented a 300 million yen third -party allotment.Underwriting is Global Brain, SMBC venture capital and individual investors.The stock ratio and the payment date are private.

PATRA, operated by the company, is a video media for women, centered on Instagram and YouTube.It distributes content such as makeup, fashion, and DIY.There are about 150,000 reach users per content, with more than 100,000 followers in the PATRA -related Instagram account operated by the company.60%or more of users are 18 to 24 years old, and access from PCs is 0.1%.

In January 2017, the online apparel brand "Mellowneon by Patra" was released based on the media business.A collaboration project with the influencer has been implemented, exceeding Nissho as of March of 1.2 million yen.Most of the routes of the purchase are "from Instagram," said Kenta Kaibun, the company's representative director.

"The purchase from the URL of the Instagram account top page is overwhelmingly common. If you announce the sale notice in the Instagram story function etc. in advance, more than 150 people will gather 30 minutes before the release. The first inventory is 10 minutes.It was sold out. "

PATRA has a model that works on social media as a PATRA MODEL, and has a talented influencer function within the company.There are patterns that have a fixed salary system in addition to incentive systems, with social talents, which are mainly active in social.

The company intends to focus on influencers' select apparel -type e -commerce businesses, based on the use of Instagram, which we have cultivated in the future, based on the know -how of girls marketing.Specifically, items such as clothes and accessories selected by influencers will be sold on the company's e -commerce platform.With these, the company name will be changed from Chotchy to PATRA around the end of March.

Selected items are not already sold in the general public, but are purchased from Korean wholesalers and sold them as their own brand.The company also produces the original page of the brand.In other words, as an influencer, you can cut the production and purchase parts to create your own select brand.

"I think the most important thing that the influencer can enjoy is that there are few projects that can be enjoyed by influencers, and the know -how of the photos and posting time are only available.I think that it will be transmitted to fans by respecting and enjoying it sincerely. "

We will mall these brands and aim to build a platform like rabbit online and influencer version Base.Currently, 70-80 types of products, mainly clothes, are currently available, increasing by 30 to 40 types a month.It is said that shipping is also carried out in one or two days, and on many days it sells about 100 pieces a day.Product management and shipping are currently in charge.

The influencers that make brands are basically an offer format, and will launch three influencers brands this year.Live -commerce functions will also be actively used as one function.In the future, we aim to sell 100 million yen a month by the end of 2019.