Now that you are going to go out, you can use an empty space because it is a pop -up store

This article is an "post" article where the startup itself posts the story.

Due to the current new colon virus infection, the needs of hygiene daily necessities are expanding, but some stays have occurred, such as the lack of a sufficient number in stores.Furthermore, under the influence of the government's self -restraint request, surplus inventory has occurred in some areas.

In general, products manufactured and sold by manufacturers and dealers are displayed on the shelves of the store through distribution.For this reason, there are many cases where there is no way to deliver directly to consumers, and some businesses will lose their place when retail stores are closed as in this case.EC sales are one of them, but not all products can be sold at EC.The EC rate in Japan is still 6%, and it is not possible to deliver what you need to everyone in EC.

We have begun to solve problems with such business operators based on the experience of supporting many pop -up stores through the pop -up store ( *) marketplace "SHOPCOUNTER", etc. It was made.

If you actually rent a store and open a store, we will tell you what kind of setup it will be.Following the announcement on March 10 in Tokyo, only "daily necessities" can be handled in this initiative.The available places are as follows.

Unlike normal times, commercial facilities have also made significant concessions on the usage fee of space in light of this situation.

When actually opening a store, it is necessary to set up roughly (1) planning (2) negotiations and contracts with space (3) staff arrangements and installation.From here on, I would like to unravel the methods and issues based on the actual examples of those who actually opened a pop -up store in Tokyu Plaza Shibuya for two days from April 6th.

1: Because it is a plan to plan, let's calm down so that it can be sold firmly.In particular, the pop -up store is a sales method that tends to improve the results depending on the number of times and management.Points to think include prices for product planning, layout methods at stores, and creatives such as pop.

2: A negotiation with the space / contract is probably the hurdle for many people is the negotiations with the commercial facility.Negotiations include the location of the store, the economic conditions such as the rent, and the exchange of the contract.If the connected facility is closed, you need to find a new space.

3: Personal arrangements and settlement pop -up stores are event -like methods, so the work of carry -in and extraction will occur.The commercial facility side only lends space, so in most cases, furniture (such as desks and posters) needs to be prepared.In addition, arrangements of cash drawers such as cash drawers have been prepared different from the past, such as a communication environment for recent cashless.It is also important for personnel to afford to change.

In addition to this, there are many man -hours that match each product, but if you open a store for the first time, you may not be able to estimate these.It is best to ask those who have actually opened a store, but if you are not familiar, we will share our experience.

So I explained the know -how when actually opening a pop -up store.

In fact, in the pop -up store (opening photo), which was carried out for a limited time from April 6 to 8 (closed on April 8 for an emergency declaration), negotiations and conditions that we can open the store and conditions for us.We have supported preparation and personnel.In addition, with the cooperation of Tokyu Real Estate, who opened the store, there is no fixed cost, all of which are opened with a commission system.

This is why we believe that by closely collaborating with companies looking for flexible sales channels, we can provide some kind of support through a pop -up store.In the future, while taking into account the social situation, counterworks, such as a manufacturer food that has to be discarded due to suspension or cancellation of event cancellation, as a shortage of hygiene daily necessities due to new colonovirus infections.We plan to develop multiple pop -up stores that solve distribution stays.

This paper is by CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO of the pop -up store marketplace, and the ADPT OS, a data platform that supports commercial facilities and store operation improvements.Manufacturers, dealers who want to deliver things to consumers, commercial facilities and shops that want to provide space and eaves, want to be contacted here.

* Pop -up store: It is a form of opening for a limited time using empty space such as roadside stores, commercial facilities, public transportation, etc.