The service -oriented car business is a rapid growth company in local battles, which specialize in the car model of the rental car business.Fine seeds are not original car -related companies.President Yorisada is from mathematics.Like his career, such as IBM, Hakuhodo, and Mobcast of Game, his career is also unique.So he asked President Yorisada about his aim for camping car rental business and future prospects.
Four managers of the MaaS venture trying to change the industry to convert the mobility business into a smart service and change the industry.Click here for details.
---: Fine seeds are working on various businesses.
The Seirai Fine Seed was originally an IT company such as a camera processing app and a mini -game.Since I participated in the acquisition in 2014, I started various businesses with a slogan "Let's create a business that is not in the world".For example, we launched about 10 new businesses, such as farm business, genetic inspection business, pet business, and disaster prevention business.One of them is the rental business of the camper car.
---: However, the business you are working on feels different.Do you aim for something?
It is said that it is certainly different from around, but we are connected among us.That is, the target is similar, and most businesses are targeting those who can afford a little life.
---: Please tell me how you started rental of camper cars.
The biggest thing was that I started to keep a dog.At that time, it was always full to make a reservation for an inn where I could stay with my dog.So I thought it would be easy to go if there was a camper in a home with a dog.Perhaps there were other people who were in trouble, so I started rental of camper cars.
---: However, the rental of the camper cars is also handled by a major rental car company.
A major rental car company is renting a variety of cars, and the camper is a part of the camper, but the fine seeds are specialized in camping cars.The models also have camper cars tailored to the Japanese land pattern.Specifically, it is a vehicle that can be parked in coin parking and is easy for women to drive.In addition, we have enhanced rental equipment to enjoy travel.
---: What equipment do you have?
Reliable, for example, rental telescopes for those who go to the stars, SLR, 360-degree camera, fan, Wi-Fi device, fully automatic mahjong table.Of course, there are tents, sleeping bags, tables, chairs, etc.For example, a chair is made of outdoor luxury brand SNOWPEAK 30,000 yen per leg 30,000 yen per leg, and a table is set as a price that is easy to borrow, such as 2500 yen per day, so that you can enjoy the outdoors more.On the other hand, we do not rent a barbecue set.Considering the cost of washing after using it, I thought it would be better to buy it at a supermarket or home center at an affordable price.
---: This time, it seems that an original camper was created.
It is a confident work called Robinson 771.Based on Toyota Motor's "Hiace", we have created a rental car that Fine Seed thinks.Originally, camper cars are made for owners, and it is usually diverted for rental.However, I thought that the specifications would be different for owners and rentals.As a result of having a builder created based on the opinions of two and a half years of customers, the storage space has been reduced and the living space has become wider than a normal camper.I think the hotel is closer to the idea that there is less storage space than at home.We will continue to hear the customer's requests and make various improvements.
---: Rental costs are reasonable considering that accommodation costs are floating.
The rental rental fee is 25,000 yen a day, which is a little cheaper after the second day.There is also a light car -based camper, but this is 15,000 yen on the first day, and 5,000 yen after 2 days.This is the price that you can borrow for a long time.
Four managers of the MaaS venture trying to change the industry to convert the mobility business into a smart service and change the industry.Click here for details.
---: How long do you borrow?
Some people borrow the summer vacation for a long time, but on average, it takes two days and two days.The price is 70,000 to 80,000 yen.As a customer base, there are small children in their 30s and 40s.In addition, there are cases where you can use it as a company colleague or to travel for students.The occupancy rate is very high at 95 % on Saturdays and Sundays from July to August, but the average annual is 27-28 %.The number of people borrowed in winter is increasing.The inside of the car is warm because it is equipped with a heater that burns gasoline even when the engine is turned off.
---: How much is there for the base now?
Currently, there are 14 bases from Hokkaido to Okinawa, but it is increasing every month.Ultimately, I want to have 60-70 bases.The base form is directly managed and franchise, and it is currently 8 stores.The company is planning to increase the number of camping cars in total, increasing this to 500 by 2020.I'm thinking of making 200 of them as the original car Robinson.
---: How do you think about digging up camping car rental demand to increase the occupancy rate?
One of the characteristics of those who rent a random camper is surprisingly many people who are unplanned, such as destinations and how to enjoy it.So we are thinking about various services for those people.For example, a tie -up with an auto campsite, or create an auto campsite on your own.The auto campsite wants to have several facilities, including dog runs and fields on the side.Then we will create a "outing app" for camper cars and propose how to enjoy it to those who rent it.
---: What is the "outing app"?
For example, we will provide easy -to -understand information even for the first time even if you are a parking lot where you can stop camping cars, parking lots where you can stay.Introducing campsites and recommended spots.I would like to tie up with various stores, rent a camper, and give it a privilege that if you use the outing app, you will get a discount.The outing app will include various services that make you enjoy camping car rentals comprehensively.
---: Please tell me about future developments.
Our matching words are "just a rental car shop".We are going to aim for a "outdoor general company", with the rental of the camper car at the core.For that purpose, I would like to develop outdoor comprehensive services in collaboration with various places such as local governments, travel agencies, farmers, and outdoor goods manufacturers.In the near future, we plan to expand the business under the name "Camper Corporation" by spinning out only the camper business business to another company.
Four managers of the MaaS venture trying to change the industry to convert the mobility business into a smart service and change the industry.Click here for details.
