What kind of content is found in flat -rate video distribution services such as Amazon Prime Video and Netflix?The results of the weekly viewer survey across the 19th set -up video distribution services conducted by GEM PARTNERS are summarized, and the 2021 annual viewing rankings are summarized.
The first place in the 2021 ranking is "Demon Blade", and the animation occupies up to 11th place.
This ranking is 19 flat -rate video distribution services (Abema Premium, Amazon Prime Video, Apple TV+, DTV, D Anime Store, FOD, Hulu, J: COM On Demand, Netflix, PARAVI, Rakuten TV, TELASA TV, TSUTAYA TV,U-NEXT, all-you-can-eat, SKY PerfecTV! On-demand, Disney Plus, Bandai Channel, Hikari TV Video Service) crosses the pt.
Viewer Number of Pt: The number of people who saw the title within the past week on the above -mentioned survey date
2021年の年間総合ランキング1位はアニメ『鬼滅の刃』が獲得しました。2021年上半期の総合ランキングでは『呪術廻戦』が1位に入りましたが、年間では『鬼滅の刃』が上回りました。『鬼滅の刃』は、上半期でも常に上位にランクインしていたほか、テレビアニメ版「無限列車編」の放送・配信が始まった10月以降、さらに視聴者数ptを稼ぎました。『鬼滅の刃』に続いてランクインしたのは、2位『呪術廻戦』、3位『東京リベンジャーズ』。どちらも2021年に劇場版が公開されて話題度が高まったコンテンツで、定額制動画配信サービスでも多く視聴されました。
アニメ以外で最も順位が高かったのは、12位に入った日本のドラマ『孤独のグルメ』です。日本ドラマで唯一のTOP30入りとなりました。
バラエティでは、Amazonプライム・ビデオで独占配信されているAmazonオリジナルの『HITOSHI MATSUMOTO Presents ドキュメンタル』が13位と最も上位にランクインしました。同じくAmazonオリジナルでは、下半期に配信が始まった『バチェラー・ジャパン』も28位に入っています。TOP30ではそのほか『相席食堂』が17位にランクインしました。
海外ドラマからは米ドラマシリーズの2作品、『ウォーキング・デッド』（15位）、『NCIS～ネイビー犯罪捜査班』（23位）に加え、Netflixオリジナルの韓国ドラマ2作品、『イカゲーム』（16位）、根強い人気を誇る『愛の不時着』（20位）がTOP30にランクインしました。
Ranking by service that reflects each feature
The survey results of 2021 were aggregated and the number of viewers PT rankings were created by service.The service name is arranged from the left in order of the total number of viewers pt.Like the first half ( * 1), the more popular services of the number of viewers, the more popular Japanese anime series is ranked higher.It can be seen that services such as Amazon Prime Video, U-NEXT, and DTV, which are not specialized in anime such as d anime stores, have a large presence of anime in the top 10.
* 1 Reference article: "The first half of the 2021 -year -end of 2021: A flat -rate video distribution of growth in the corona, what is the content strategy of each service? The keyword is
On the other hand, it can be said that each service is also focusing on original and exclusive distribution works.Netflix is ranked in Korean dramas and original drama series, including "Ika Game".Hulu, Paravi, and FOD Premium contain in -house broadcasts.In addition to hit movie series such as "Ana and the Snow Queen" and "Toy Story", Marvel such as "Loki" and Star Wars drama such as "Loki" and "Mandalorian" are ranked high.I am appealing with my content.
Service features from the top viewing trends in the ranking
As described above, each service is provided by providing its own original works and exclusive distribution works in addition to popular works provided widely.On the other hand, each service has many works other than the top of the ranking ( * 2).
* 2 Reference article: "How many years will it take to give up all the content? The flat -rate video distribution service as seen from" Play time "
Both are important factors, "attracting users with strong popular works" or "increasing satisfaction with the large number of content".So, how much is the content viewer in each service concentrated on popular works with the number of viewers?Or how much is the work that the viewer is looking at?
Therefore, the annual data of 2021 was added, and the viewer pt of the top works of each service was calculated to calculate the ratio of the total number of viewers pt and organize the viewing trend.
Amazon Prime Video, Netflix, and Hulu, which are higher in total viewers, have a very similar distribution.These three services account for 30 % of the total number of viewers in the 30th place.
On the other hand, in the case of U-NEXT, which has an overwhelmingly larger content than other services ( * 3), the number of viewers to the top 30 is 21 %.The top -ranking work is low in the total number of viewers pt, and the situation is backed by the large number of content.
* 3 Reference article: "
Conversely, the concentration of high -end works is Disney Plus, D Anime Store, Paravi, Abema Premium, etc.The total number of viewers pt up to the top 30 is higher to 40-50 %.You can see the strength of a specific genre and franchise / series.
In this way, each service has increased the number of users and is being viewed, and the characteristics are featured in the content and lineup.The market for the flat -rate video distribution service continues to grow ( * 4), but after 2022, increasing the number of services per person will be in a phase that promotes market growth.In addition to other services, each business will be prompted to use its own services, but we believe that it is becoming increasingly important to launch the characteristics of these companies.
* 4 Reference article: "<<2021 Video Content Use Actual Status Analysis> Video Distribution Service continues to be a paid amount and free usage rate, each of which recorded+4.8pt,+3.4pt, each of which used per capita.Is 1.7 pieces and is the same as the previous year. "
■ Fixed -amount video distribution service content -specific survey overview
[Survey method] Internet questionnaire
[Survey target] Men and women of 15-69 years old living in Japan
[Number of respondents] Approximately 7,000 people each time
[Numerical weight weight] Weigh the respondents by gender by referring to the population statistics announced by the Ministry of Internal Affairs and Communications
[Total method] Listen to the content you have viewed in a free answer method.This is implemented and aggregated using the entertainment content dictionary developed by GEM PARTNERS.The number of seasons and episodes watched for each content are not distinguished, and the audience is counted as viewers who answered that they had watched some.In addition, theaters / TV versions and overseas / domestic versions are counted as the same content (some exceptions).Even if you watch it multiple times, it is one count.
* According to the update of the name dictionary, the value may be corrected back in the past.
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The first place in the 2021 ranking is "Demon Blade", and the animation occupies up to 11th place. Ranking by service that reflects each feature Service features from the top viewing trends in the rankingCategory
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