Looking over the world, the digital transformation (DX) has completely changed the financing of the sports industry.
In the future of "Post Tokyo 2020", Japanese sports will be required to have a growth strategy that changes from "supported" to "service industry that realizes social interests".
"Sports Betting", which has been legalized not only in Europe but also in the United States and Canada, is the key to the growth strategy of sports as "data, content and entertainment industries" by DX.Like public competitions such as Japanese horse racing and bicycle racing, revenue is a mechanism that returns to various welfare and regional issues.We asked Professor Kobayashi of Sakurabin University, who is familiar with the recent sports industry structure and financing in Europe and the United States.
―海外ではベッティングはスポーツ観戦に欠かせない楽しみ方になっているようですね。"The amount of money betting in sports betting is estimated to be 300 trillion yen in total (legal and illegal).For example, in the United States, the Russian table tennis league, a mysterious league that is not a top league, is gaining popularity as a betting content. It seems that the game is being held all the time and it will be settled quickly.However, there is a greater amount of golf tours in the United States. Sports betting is illegal in Japan, but Japanese sports competitions from overseas are also subject to betting. "
―試合中に賭けるライブベッティングが全体の人気を牽引しています。"The evolution of technology has changed the way of betting. The dramatically improved communication speed, not only betting on the game before the start of the game, but also the betting during the game became possible. For example, baseball.Then, it will be the target of betting that Shohei Otani will hit a home run on the next bat. The number of ways to enjoy it in the stadium and in front of TV is increasing. "
"In the case of NFL (US professional American football league), Betting participants bet 45 times in one game. American football is separated by one play, so whether to decide on field goals or touch down.You bet a lot of a small amount of snacks. Of course, participants are nailed to the game and increase immersion. Betting participants have reported that the viewing time of the game broadcast is twice as compared to non -participants."
―スポーツ産業のファンとのコミュニケーションの方法もかわりますね。"It is no exaggeration to say that the US sports industry is moving around the betting since the lifting of the lifting of June 2018. The sports, including Niwaka fans, have spread, and the bookmakers become sponsorship.The world has also changed. What is remarkable is television broadcasting, not only the sports betting has been lifted and the broadcasting right has jumped, but the commentator has been forbidden, but the commentator is "comments based on the hanging rate."I changed it to be able to do it. "
"For example, if you are in baseball, you will see which team is more advantageous by referring to the hanging rate, and if you are going to clean up the next round, the percentage of people who think will be scored will attract the viewer.And live commentary is now possible. In addition, each station, including ESPN (the world's largest sports channel), is full of prediction programs for betting.
―ただ、米国では北米４大プロスポーツリーグを中心にベッティングに反対する声もありました。"Betting lifting is due to the lack of tax revenue in New Jersey. The Federal Supreme Court ruled that the Federal Supreme Court violates the Constitutional Court of New Jersey., It looks like it has begun to move at once. "
"Even if the four major leagues were banned online, online sports betting was banned in Japan, there was no way to do it in a situation where large amounts of money leaked to overseas vendors through the Internet. For example, before legalization. However, while watching the game at the venue of the NBA (Men's Pro Basketball League in North America), there were many people who wrote illegally in real time through a smartphone bookmaker. The market size of the US betting before legalization was estimated at 40 trillion yen. Many parts were leaked overseas. The four major leagues have been tilted to the idea of "it is better to do". In fact, looking at the situation after the ban was lifted, not only the state will get tax revenue, but also the four major leagues itself will renew the broadcast right. It is also reported that the amount has increased significantly. "
"Currently, the United States is legalized in 22 states and Washington DC. 10 states are in preparation. Three years since legalization, the market is about 7 trillion yen and tax revenue is about 60 billion yen. 2025.It is expected that the market will grow to 17 trillion yen in the year. "
―スポーツベッティングには八百長を懸念する声もあります。"I know that fans will leave if each sport is rampant. The increase in people's involvement in the form of betting has been strictly checked, and the operation is transparent more than ever.There is a trend. In addition, using technology can now be detected if there is an unusual transaction that suspects insiders, and if there is a play that suspects the 800 -match, the transaction traceability is possible.It may not be possible, but the increase in participants and the evolution of technology can be as close to zero. It is the same as the stock market. "
Daisuke Asano, director of the Ministry of Economy, Trade and Industry's Service Policy Division, commented:"Homework, which was provided by the Sports Business Committee of the Liberal Democratic Party Sports Country Survey in May this year, said," Sports will be a growth industry that will make sports into a variety of public interests by DX, and to create a major funding circulation.Is to be considered. "It is the job of the Sports Agency and the Ministry of Economy, Trade and Industry to look directly at the growth strategy of the sports industry in the world and consider the path to Japan in Japan."
Japanese sports are the highlights of wisdom whether they can become a growth industry and public interest realization industry.
