It is important to get to know the area for regional support-ASMR "EMOCAL" and the game "Kaze Rainbear 4"

As part of EMOCAL, a regional support project that transmits attractive “sound landscape” that can only be heard in the area by Aisis, Japan's best software (hereinafter “Japan”) was released in July., PS4/Nintendo Switch adventure game "Kaze Rainbear 4".The video of "[Running Video] Mitake Panora Male Spring" and "[Running Operation Video] Akin Kogen Seaf a Touring Touring" was released.Gifu's famous spots are a summary of the images of touring on motorcycles.

Aisis operates the ASMR -themed video service "ZOWA".EMOCAL is developed as a regional support project that uses sounds by Zowa's original label "Catchystuck".ASMR video that uses sounds rooted in nature and culture, such as "the sound of a water mirror -like seaside scenery, and pulls the sound that draws in the process of steaming the rice born in the process of sake brewing."Through the appeal of the land, it is transmitting the charm of the land nationwide.

"Kaze -Rainyuki 4" is the latest work that will be the fourth work of the adventure game "Kazukuri next" series.The three works so far have been created in Hokkaido and Okinawa, and in this work, the players travel in the prefecture by motorcycle as a mid -sized recipient.It is said that it can be explored at about 100 spots.

In addition, Japan's best in Japan is a game maker that develops the "Makai Senki Disgaea" series.Since its founded in 1993 ( * plans for prism at that time), he has been developing a business based in Gifu.

This time, EMOCAL producer Yoichi Sumita, Mr. Souhei Shinkawa, President and CEO of Japan, and Kenya Shiina, the director of "Kazu and Rainbow 4", and even collaboration projects.We asked about regional revitalization.

Even if it is not tangible tourism resources, there is a possibility of "sound"

―― First of all, I will ask Sumita -san.How was Emocal launched in the first place?

Sumita: As I developed the ASMR platform, I felt that there were various possibilities.In recent years, "sounds" and "audio" are attracting attention, and some people have heard that their ears are lonely due to the increase in work at home due to the influence of the new colona.

I hear that the number of people listening to the radio has increased, but on the radio, it is easy to be conscious of it and the ears tend to be taken.If it is an environmental sound, you will not be able to hear your ears, and you can see quite a lot of environmental sounds on video sites, so I thought that the content of environmental sound could be used in the first place.On the other hand, I felt that it was hard to differentiate even if I simply launched environmental sounds.

As I thought about it, I lived in Ehime in college, so I felt a local environment.And as a local issue, I knew that sightseeing was strict due to the influence of the new Corona, so we combined regional revitalization and environmental sounds, creating content with sounds that can only be heard in the area., I hope it can be useful for regional revitalization.That becomes Emocal.

In fact, it is good to have a visible and easy -to -convey tourism resource, such as a famous temple, but it is hard for tourists to call in places.But there should be a good sound, a sound that is only in that place, and there is a possibility that it is not a tangible tourism resource.It is the beginning that we started making it as content by paying attention to the sound.

――EMOCAL sets a magician, a mascot character, travels on a flying magical board in search of sounds around the world.

Sumita: If you want to develop it as a content, you will need some character.However, for example, if you create a separate character for each area, man -hours and quality control will be difficult.It will be easier to do if you are alone, and even if you move around the country, it will be established with "wizard", so it has become a form of a wizard girl in the modern world.

―― We have already developed some content, but what was the reaction of the other party for these initiatives?

Sumita: The place that is being developed in the early days is a local government that is reluctant to these new initiatives and the tourist association, so we accept it favorably.I am pleased that I have a new approach.

In addition, I would like to go to local sound recording and photographs, but there are also difficult situations due to the influence of the new colona.So, the ones that are published at this stage are made with full remote.We have the local governments and the tourist associations record sounds and provide materials such as photos, so we have cooperated in that respect.

And it turns out that even if you create it with a full remote, it will be fully established, and I feel that both costs are beneficial.Nowadays, recording and taking photos with a certain quality are at the level of smartphones, and the hurdles on the other side are also low.Of course, in the future, I think it is necessary to cooperate with local photographers and think about local recording to improve the quality of photos.

――Do you feel the response or response?

ASMR is gaining popularity these days, but the environmental sound is different compared to the ASMR that people who came in from it.It's honest that it's still in the future.From the rural areas, the value for TOB is found in the sense that the subjects featured in the media have increased.I feel that TOC for users has an issue to spread in the future.

Knowledge of the background that boosts “I want to travel”

――I will ask Shiina -san.The Kaze Rainyard series is a game with a catch of "I want to travel", but what kind of elements will you want to travel?

Shiina: For example, when I see a scenery I don't know in a travel program, I think the curiosity that I want to go to that place is probably a common feeling for all humanity.And I think that the knowledge of the bag ground is to further encourage you to see the scenery with your own eyes.

The beautiful scenery just looking at it is a power that itself has the power, but if you come to a shrine with an atmosphere, you will know what kind of background and roots you have.You can see it from a different perspective, the scenery is more impressive, and you will have a human intellectual curiosity.

In other words, the wind and rain is not only the scenery visible from the screen, but also by the combination of the background description displayed in the text, the charm of the area is multiplied instead of the multiplication.I think it's an important factor that makes you want to go on a trip.

When I played the first work of Hokkaido's theme, "Kaze -Rainyuki", I wanted to actually visit this place, so I got a motorcycle license and I started to go to Hokkaido.。After that, Fog President Muneyoshi ( * The late Fog founder who produced the third work in the next record of the wind and rain, and served as the President and CEO.I got all shares and became a subsidiary. I have been working together because I have a relationship with the FOG brand business), but suddenly "(Winds / Rainyuki Next Report.) I made 3. "

I was quite surprised because I didn't think I would do it myself.However, I wonder if there was a white arrow, including the background of being influenced by the first work and going to Hokkaido.So I was in charge of the director of "Wind and Rainbear 3" and became involved in production.

――If you have an active action like a game or some kind of reaction, I think that being able to enter that world is also a boost for traveling.

Mr. Shiina: In videos such as travel programs, it is a one -way street that can only be received.In games, you can intervene the user's will to the progress of the game, and there is an interaction.Travel programs are of course attractive, but I think games can be more curious and evoked by games.

――In the past, the series was set in Hokkaido and Okinawa, but the new work is set in Gifu.

Shiina: That's a straight reason because we are in Gifu (laughs).When I went back and talked, I joined the company in Japan due to work, and came to Gifu accordingly.However, for people from Tokyo, Gifu was a place where the image was hard.

When you actually come to Gifu, there are many interesting things.I felt it was wasteful not to know it at all.Among the new productions of the wind and rain, there was a story from Shinkawa saying, "The new stage is Gifu", but even if you don't have it, it's natural to make Gifu.It was a flow.

――What are the characteristics of “Kaze Rainbear 4”?

Mr. Shiina: The best change is that the touring scene on a motorcycle when moving was implemented while following the goodness of the series so far.Until now, the photos were gradually expanded, and it was simulated, and some videos were incorporated in the previous work, but in this work, we introduced it in the whole story.

The other is that almost all scenes can be seen around all natural spheres.The biggest difference between traveling and feeling like traveling by looking at the screen is whether you can see the direction you like.The taste when you actually travel is that you can feel the surrounding scenery and atmosphere with your skin.This time, you can see the direction that users want to see even through the game screen ... In other words, the fact that you can taste "where and what kind of environment is in", you may be closer to the actual taste of your trip.its big.

In addition, the local media, the Gifu Shimbun, cooperated, and gave me a dave information.I've been out since I moved, but there were many places I didn't know.When I visited the place I taught, it was just a core place and it was interesting.There are many lands, mountains and rivers, but it is also a feature of Gifu that was the center of history during the Warring States period.Nobunaga Oda captured Inabayama Castle ( * later Gifu Castle), and the battle of Sekigahara.It is unlikely to be in the previous series to touch old history in the game.