How did the media change change the life of music content (page 1/3)

The world of content distribution is exposed to a major change.Not to mention the changes from physical media to online, the number of "owned" is a small number, and "unlimited viewing" and "unlimited use".It has become a "choice" from a broadcast like a broadcast, and it is becoming a world where you can experience what you have chosen.

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So what will happen to the content of the content at that time?It is a common theory that "the content of content is getting shorter and shorter," but I have a question there.So, this time, as the first time, I would like to consider "content life" again, as it is what is happening due to changes in music content distribution.

Music was the first industrial in the end of the 19th and early 20th century.The invention of the so -called "phonograph" was in the end of the 19th century, and the supply of "music software" like records started around 1910.Since radio broadcasting starts in the late 1920s, music as a software has been born, and the radio broadcast has begun shortly after that, on the premise that "music as software exists".

Until the end of the 1970s, the music industry combined three routes: "selling records", "use radio and television broadcasting to let the trout know music", and "perform concerts based on fans".The business goes on.CDs appeared in 1982, and the mainstream of distribution media from records to CDs has changed, but the major impact on the music industry was that the record was the CD.The spread of cassette tape (especially compact cassette, 1970s) and the popularity of the Walkman (the spread of portable music devices (1980s). "

Until the cassette tape became widespread, the music was "consuming software."The focus was on buying a record or listening to the broadcast, so I needed to buy it to own my favorite music.In the days when there were only open reels recording equipment, some individuals had it.However, when inexpensive compact cassettes spread, "air check" and "dubbing from records" allows you to own music that you have not bought.

However, as a result, music consumption increased.In particular, the appearance of a Walkman using cassette tape has dramatically increased the location and time of music consumption, so the value of expanding the market is much greater than the minus of "you can enjoy music without buying records".It was.

In this era, music recognition was mainly born from the mass media.The focus is on broadcasting and newspapers and magazines.Broadcasting is a promotion, but also giving the broadcast value, and music publishers, artists and mass media have a so-called Win-Win relationship.

Although music is recorded on the tape, music trends and boom come to the mass media.People are stimulated by it and seek new music.

When the media structure was immature, the effect of rotating the boom was not so high.So the song I have is a "favorite song" and a little different from what flows.

However, as the media leads to consumption, music has literally "consumed".That's not bad.This structure had a cheap way to get it, such as "buying songs and leaving it on tape at the same time".In this era, there were two layers, "what you bought" and "what you left on the tape", and there were also layers of "fashionable listening" and "keeping listening".Either way, the amount of songs that people could interact were limited.Unless you are a mania, it is difficult to contact thousands and hundreds of albums, and the number of songs with long life will be between dozens and hundreds of songs.

But there was still no big problem.The profits from the songs were overwhelming and sold out.How consumers are consuming was not a big problem for the seller.

In the 1980s, the more “consumption regardless of location” by Walkman increased the music market.From there, the "Music Package Software Market" has reached its peak, as it moved to a CD and became easier than records.

There was an MD in Japan, and the "air check" and "dubbing" market remained, but in the world, the dubbing market has become smaller as the transition to CDs.Since CD players have become smaller and lighter, they can be carried, so the act of listening to the purchased CD has become established.This may have greatly affected the increase in CDs.

In other words, the CD Golden Calon, the 1990s, is a time when package media was used for both the “library” and “everyday hearing”.As a result, although the amount of purchase has increased, it has not yet been heard by replacing the media, and the "song turnover rate" has not been dramatically increased.Because it is tied to the media, there is no higher turnover of specific songs, such as "recently bought albums" and "favorite albums".In particular, the power of the "recently bought album" is strong.So the music media was focusing on the promotion of "fresh albums."

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