Xiaomi's female smartphone "Civi" specializes in selfies with two front lights (ITmedia Mobile) --Yahoo! News

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Xiaomi's new series "Civi".Equipped with two LED lights on the front

Xiaomi is sending out smartphones with excellent cost performance one after another, but technological progress has been made such as "Mi MIX Fold" equipped with a foldable display and "Xiaomi MIX 4" which adopts an under display camera and can not see the in-camera. We are also expanding our products overseas. The Xiaomi lineup consists of three lines: the main model "Xiaomi (former Mi) series", the "Redmi series" that boasts high cost performance, and the "MIX series" that is equipped with the latest technology such as folding. [Image] Selfie photos that can be taken brightly The new addition to these three lines is the "Civi" announced in October 2021. The biggest feature is the dual front light. The target user was a woman, and the selfie function of the terminal was greatly featured at the product launch. The processor is a Snapdragon 778G, and the 6.55-inch display is equipped with a curved edge shape and a quad camera. Although it is a middle high range class product in terms of specifications, it is also a product that specializes in selfie functions, and it seems that the target users are assuming a limited number of people. The price in China is 2599 yuan (about 46,000 yen). It seems that there are no plans for global expansion so far. The sides have a slightly gorgeous shade on the frame. The power key and volume key part are also designed to be surrounded by an elegant curve, but this is also adopted by other products of Xiaomi, such as "Mi 11 Lite 5G", which may be a recent design trend of Xiaomi. Hmm. The body has three colors, each with an elegant finish. The blue that I touched this time is processed so that the gradation flows beautifully while suppressing the luster. There are also pink, which looks like petals based on pastel colors, and black, which looks like stars are studded. There are three cameras: 64 million pixels, 8 million pixels super wide angle, and 2 million pixels macro. If it is a product that considers portrait photography, it should be equipped with a depth measurement camera that looks like a blur, but the main use of the user's camera that Civi envisions is beauty selfie using an in-camera. It is a product for young women who take "face photographs that emphasize beauty without a sense of processing" rather than portraits. So, I took a selfie using the in-camera. For the time being, one by default. Selfie processing that shines around your eyes is done automatically. However, because the room is a little dark, the area around the face is also a little dark and the finish is not so good overall. That's why Civi has a powerful front light for indoor selfies. When you call the light, there are 4 menus, and you can use "Screen light" or "Screen light + dual LED light". When all the lights are turned on in this way, the screen will be displayed in white except for the part of your face and will be an auxiliary light. In addition, the LED lights built into the upper left and right frames also shine. Can you see that the face looks pretty bright even if you look at the state of this screen? In addition, I could not save the selfie photo actually taken due to an operation error, but I think you can see the effect of all lights to brighten the face. If you try to illuminate the light in a pitch-black room, you can see that it illuminates quite brightly. Recently, while the number of models that emphasize portrait photography is increasing, models that support SELPHY so far may be a little rare. By the way, Xiaomi released "Mi CC9 Meitu Edition" in 2019. It is a smartphone for women with the Meitu brand that acquired the smartphone business, but the self-shooting performance of the in-camera was not good enough. Perhaps because of that, the "CC series" ended with the appearance of 3 models and 4 models in 2019. Will Civi be the fourth pillar of Xiaomi? Or does it end up with a few models like the CC series? I am wondering if a successor model will come out in 2022.

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