Enjoy the trajectory of BTS with your five senses ... K-POP's new sacred place "HYBE INSIGHT" Tour Report [Photo] | Sports Soul Japan version

BIG HIT Entertainment Hybe (Hive) will open the museum "Hybe Insight" on May 14 and welcome the audience.

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Hybe INSIGHT is a complex cultural space that expresses the philosophy of HYBE in a variety of ways, saying, "Impressive with music, share good influence, and create changes in life."Based on the popularity of his artist BTS (BTS), Seventeen, and Nu'est, the strategy is to make the new shrine in Ryusan (Yongsan) a new sacred place for the Korean wave.

On May 12, an internal tour was held for the media prior to the official opening.

First of all, if you enter Hybe Insight, you will provide an "artist Dourthent" service that specializes in exhibitions through the mobile app.BTS RM, nu'est JR, GFRIEND Swon, SEVENTEEN S.You can enjoy the special sensation of six leaders of each group belonging to the Hybe label, such as Coups, TOMORROW X Together Subin, and Jungwon of ENHYPEN.

The second basement floor, when a journey on HYBE Insight begins, consists of five exhibition spaces that express the music created by HYBE with three keywords: sound, dance and story.After passing through the media wall where the introduction video of HYBE artists flows, you will enter the "portal" space.This is a space where light and sound are synchronized and feel immersive, giving the feeling of being in a Hybe music world.

Next, "Innovative Sound", which incorporates the story of a HYBE label producer, "Dynamic Movement", where you can see the artist's dynamic dance from a new perspective like a single stage, and the artists' stories.Inspiring stories that can examine connected music and lyrics are being developed one after another.The microphone, earphones, and costumes used by BTS on stage are also displayed, and it seems that fans will attract the attention of fans.

The highlights on the second basement floor are "HYBE Music" to commemorate the trajectory of Hybe's music and the glorious moment of the artist.The height that connects the first and second floors of the basement 8.The video flowing from a large trophy wall and a large screen installed on the front of the exhibition space overwhelms the eyes.

The large trophy wall is displayed by a trophy won by HYBE label artists, and a video showing the trajectory of HYBE and the glorious moment of the artists is screened on a large screen, enhancing immersion.

The first basement floor is a space where you can experience music with a variety of sensations, such as visual, olfactory, and touch, with the theme of "the power conveyed by HYBE music."

Inspirating spaces that use vibration, Braille score, fragrance, neon lights, etc. and stimulate imagination, "Listen in a different way", portrait paintings that include the inner surface of the artist, "We love you.A typical example is the "Music Is My Life", a video hall, which features frank interviews with artists on the power of music.

If the exhibitions of other entertainment offices focus on "K-POP experiences" such as virtual encounters with stars and one day experience using various technologies, Hybe Insight is Hybe Label artists and creators.He focused on the "story" of HYBE's music made by.

We provide a more expanded experience so that the audience can experience a new mission of Hybe in everyday regions with a five senses.

Hybe Insight said, "It should be a special space where artists and fans will communicate with music and expand their musical experience."

Hybe announced that it would prepare a space to communicate with fans before the construction of the new office building.Despite the success of the BTS, the opening of the Hybe museum, which has reached the "Ryusan era", is expected to be a new Korean wave of K-POP fans, as there is no space for fans.

HYBE INSIGHT, which will open on May 14, will be operated by 100%online reservation system and can enter from 14 years old.Admission tickets can be selected from the basic admission ticket (22,000 won) and the entrance ticket with a photo ticket (25,000 won).In the case of a photo ticket, you can choose the desired artist and members.The place is a 10 -minute walk from Exit 2, Shinyon San Station on the Seoul Subway Station.