E☆Earphone is a large new store titled "Earphone & Headphone Mammoth Theme Park" in Osaka's Umeda Station and the shopping mall "Umeda EST" near Osaka Station. "e ☆ Earphone Umeda EST store" will open at 11:00 on October 27th. The day before, on the 26th, the interior was opened to the press.
e☆Earphone Umeda ESTUmeda EST is located about a 3-minute walk from Hankyu Umeda Station's 3rd floor south ticket gate, and a 5-minute walk from JR Osaka Station's Midosuji Exit (Address: Kita, Osaka City, Osaka Prefecture) 3-25 Kakuda-cho, Ward). The space under the railway tracks is used as a shopping mall, and the "e☆Earphone Umeda EST store" is on the second floor. Business hours are from 11:00 to 21:00. The target annual sales is about 1.5 billion yen in the first year.
"e☆Earphone" operated by Time Machine opened in 2007 in Shinsaibashi America-mura, Osaka. In February 2008, it moved to Nihonbashi Denden Town, and in 2011 the Akihabara store opened. In July 2014, the Akihabara store expanded by about 230% and relocated. In August 2015, we opened the Nagoya Osu store and actively opened stores in various places. In addition to dealing with online shopping, it is also known for the large-scale event "Potafes" (current event management is the Potafes Secretariat).
The newly opened "Umeda EST store" is the company's largest, with a store area of approximately 640m2. Umeda EST is located under the overpass after passing through the Hankyu department store and going left from the Midosuji Exit of JR Osaka Station. When you enter the 1st floor, there are boutiques for women, and you may be a little worried that there may be an earphone specialty store ahead. I see a signboard.
JR Osaka Station, Midosuji Exit. If you go left, you will see the Hankyu department store in front of you. If you go straight through this building, you'll reach Umeda EST, the entrance to Umeda EST.The 2nd floor is completely occupied by e☆earphones. You can see that the shelf of the store continues to the back. The first thing that surprises me is that the space between the shelves is very wide. Even if a person carrying a backpack is listening on the shelves on both sides, he said that he was conscious of the space that can pass through between them. Not only is it a comfortable place to experience the products, but it also contributes to an open atmosphere despite being under the elevated tracks.
The 2nd floor is the e☆earphones, and the space between the shelves is very wideIn addition to the e☆earphone limited editions near the central entrance, there are also highly designed models such as Skullcandy and Beats by Dr Dre. and products for the casual layer. In the back, the shelves of headphones, earphones, replacement cables, etc. continue to the back, and as you go further, more expensive models appear.
On the shelf are headphones and earphones from various companies that you can listen to on your player, etc. You can also listen to and compare cables.There are also plenty of peripherals such as earpieces. Not only are the products available, but there are also chairs and desks where you can relax, making it a space where custom earphone fans can interact. In the future, there are plans to permanently set up a corner where ear molds can be collected.Custom Earphone CornerIn the same space at the back, there is a corner titled "PC Audio" where you can listen to a USB DAC-equipped amplifier and large high-end headphones for indoor use. In the center of the store, there are many cases that are convenient for carrying high-resolution players, various earpieces, and portable audio.
PC audio corner It is also possible to listen to a headphone amplifier equipped with a USB DAC. VR content can be experienced, and it is also possible to try on which headphones can be comfortably worn while wearing VR goggles, and to search for headphones with a sound that matches VR.VR experience with HTC Vive and PC What are the best headphones for VR experience!? A concierge counter is also available as a unique system. We also have a system in place to respond to various requests, such as not knowing which product is right for you.e ☆ clinic
We also focus on buying and selling second-hand goods. Second-hand goods such as high-resolution players and headphones are prepared in the back of the other side from the central entrance.
The second-hand sales corner is also very largeAn "e☆smartphone" corner is also located next to the cash register as a future-oriented corner. In addition to selling products that support high-resolution file playback from au and Softbank terminals, we also provide information on how to use applications that support high-resolution playback, such as Onkyo "HF Player", how to purchase and transfer music. It introduces that you can enjoy high-resolution playback more closely without purchasing a high-resolution player.
e☆smartphone cornerIn the same corner, a high-resolution compatible smartphone developed by Marshall, known for its guitar amplifiers, etc., which has not yet been released in Japan, is on display as a reference. There are no plans to sell it in this corner at this time, but "In the future, there will be more smartphones equipped with functions that focus on music playback, so you can realize one form of smartphones in the future. It is exhibited for the sake of
Next to that is a reference display of a smartphone with the "e☆smartphone" logo. "Eventually, this is an exhibition that depicts the dream of selling e☆smartphone high-resolution compatible smartphones," he said.
Marshall's smartphone (left) is on display for reference. On the right is the back of a MARSHALL smartphone with the "e☆smartphone" logoMr. Nao Yamane, the store manager and CLT manager of the Umeda EST store, talks about the store's theme, "Earphone & Headphone Mammoth Theme Park." In addition to offering the largest selection of earphones, from casual to high-end, and custom earphones, we hope that even customers who are unfamiliar with earphones and headphones can learn about the types and methods of earphones and headphones, and become more familiar with them while enjoying the sound. We have prepared the necessary equipment."
Nao Yamane, manager of the Umeda EST storeAn example of this is the upper part of the shelf where headphones and earphones are lined up. Knowledge such as the name of each part of the headphone and the difference between the dynamic type and the balanced armature type (BA) of the earphone are introduced with illustrations. While watching this, it is possible to actually listen to and compare the dynamic type and BA earphones.
There is also a panel introducing the history of earphones and headphones. It is also possible to know what kind of famous machine was in the past.
A panel that explains the name of each part and the method of the unit on the shelf of the listening device introduces the history of earphones and headphonesAbout the division with the Nihonbashi main store, Manager Yamane said, "Osaka is divided into north and south. If you think about it, the Umeda EST store will be in charge of the north, and the Nihonbashi main store will be in charge of the south.” The Umeda EST store is easy to access not only from Osaka, but also from Kyoto, for example.
The Umeda EST store's target customer base is a spot where various people gather, from young to old, couples to families. For example, while a woman is buying clothes, a man can check earphones here, and there are vending machines and chairs, so women who are tired from shopping and want to take a break can rest and listen to earphones. I would like to create a flow of people asking me to use it.”
There are also vending machines and a rest areaIn addition, for male customers who say, "I'm a little worried about coming through Umeda EST, where there are many shops for women," It is said that another entrance is also prepared. If you enter from this entrance, you can immediately go to the product corner for maniac men.
There is also an entrance to put it directly into the e ☆ earphone
