GIBSON, a guitar maker, converges Tiak to a subsidiary

Musical instrument manufacturer Gibson Guitar (Gibson) announced on Tuesday that it has agreed to sign a capital business alliance with Tiak.TOB (stock purchase) started on April 1st.Aiming to get more than 1 third of Tiac's shares.

The Phoenix Capital Partners One Investment Business Association, Japan Recovery Fund III, 157,447,000 shares (54 issued shares (54 issued shares)..Agreement by transferring 4%to the Gibson Group for 31 yen per share.The Board of Directors of Tiak also has stated that TOB has agreed.The TOB period is from April 1 to 21 business days (Japan business days).

After the stock acquisition is completed, Tiak will be a member of the Gibson Group.However, even after the stock acquisition is completed, Tiak will maintain the first part of the Tokyo Stock Exchange Market.Tiack's current management has not changed.Esotericks and Tascam brands will continue to survive.

Gibson is "KRK", "CERWIN-VEGA!", "STANTON", studio monitors, soundtrain forces, DJ equipment, and products such as onkyo consumer audio, which are already in capital business alliance."We can expand the scale and realize the expansion of professional audio to business areas. In future product development, there is a possibility that it will bring value to the musical instrument business, including the Gibson fret musical instrument business.I have hidden. "

On the other hand, Tiak also works on high -end audio ESOTERIC, mixer, PC audio interface, multi -channel recorder, hand -handed recorder, iOS device, etc., as well as industrial data measurement equipment, recording playback equipment, medical video, etc.It also has a TASCAM business department that handles equipment for.Gibson explained, "The fact that these diverse elements to the Gibson brand suggests a further diversification of Gibson in the lifestyle area.""By binding Tiac products and Gibson products, Gibson will be able to provide products that match the tastes and economic power of all music enthusiasts and creators in the world."

Tiak's President Hiki explained that the Taskam brand is the easiest to imagine the tieac side."We also provide recording tools for musicians, USB interfaces, iOS compatible products, commercial equipment, and broadcasting station equipment. By connecting the technology we have with the Gibson technology, the world is new.I think I can make a proposal. "

According to Eika, "engineers are also discussing, but when we talk, there are parts of each company that each company makes products in the same category.You can use the technology, this is the part that your house is good at. It is (finally) whether it is a Gibson product or a tiac, but the development period is reduced, but the development period.It has a wide range of effects, such as a decrease in cost. "

In addition, Gibson invested on onkyo in January of last year, 15 of the onkyo shares..Get 45%.Similarly, in January of last year, Onkyo was 10%of Tiak's stock, and Tiak was on onkyo stock 9..Get 42%each.We have a capital business alliance.

Based on this, President Eiken said, "I think it would be better to go with the image of TEAC, Gibson, Onkyo, and three companies."Some people are listening to the component. These are only "dots", for example, the idea of wanting such a record when recording may come out of Gibson.There will be. (I think that there are benefits for customers (products created by the three companies) may have benefits. "

Gibson's chairman and CEO Henry Jus Kivitz looked back at this year's "2013 CES" on display at the Gibson booth as "an example of using each other's brands."Gibson may sell the headphones. We have become a member of the family, so we want to deliver what we think is appropriate to consumers at that time. Tiac manufactures and puts it on Gibson's sales channel.There may be things. "

In addition, President Eiken said, "Currently, Tiak, Gibson, and Onkyo have sales subsidiaries and distribution, but they may be able to reduce them.Although there is a characteristic for each area to be introduced, it can be expected to be summarized, such as marketing together in this area, and it will be a plus for the three companies in the long term. "

Tiac also sells commercial devices that are not directly related to music and audio, such as measuring equipment, medical devices, and measuring cars for cars, which accounts for nearly half the business.Henry said, "Gibson cannot add value to this part, but Tiak is working on the best product in the world (in that field), and we want to continue our business in the future.I think. "

Gibson said, "Focus and invest in Japan in earnest," he positioned as a project after a capital business alliance with Onkyo, which was announced in January 2012, and said, "Gibson has worked on it.This transaction, which is one of the largest projects, reflects the firm confidence in the Board of Directors and senior officers in the Japanese market. "

Henry said, "We have a well -known relationship of each other for many years, and we have the world's world's highest technology in the audio industry and the world's top musical instrument manufacturers and their music innovation.We share the future vision of integration. Gibson strongly supports "Cool Japan" with Tiak. We are recognized in the world of cool products that are transmitted from the Japanese music world.In addition to contributing to that, we will spread the innovation of excellent music in Japan in the industry. "

While discussing with Mr. Henry, he said, "The major difference between Japan and the United States is marketing. There is a place where I feel different from Japan in the way of thinking and approaching marketing. Japan has" high technology."Why?" Is often said, but I want to improve the parts that are generally said to be not strong in Japan. I think that the possibilities are infinite.I will do whatever the benefits of both sides. Chairman Henry has a strong belief that he will go straight in that direction.By going, I want to be able to say (this partnership) is really good. "