Exclusive distribution of "Sesame Street" with U-NEXT.Children's content enhancement -AV Watch

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U-NEXT announced on the 11th that it has signed a contract with Sesame Workshop, a global non-profit educational organization, to exclusively distribute content such as the children's TV program "Sesame Street." From 12:00 on the 12th, 214 episodes of TV programs of 25 works, reading videos of 10 works and e-books will be distributed. Both contents are provided in two languages, English and Japanese. In the future, about 100 episodes will be distributed sequentially every six months, and joint production is also planned.

"Sesame Street", which will be exclusively distributed this time, is a TV program for children that was born in the United States in 1969. With the philosophy of "supporting children around the world to grow smart, strong, and gentle," we have provided high-quality education in over 150 countries and regions around the world for more than 50 years. In Japan, TV broadcasting started on NHK in 1971, and 2021 will be the 50th anniversary of landing in Japan.

In recent years, "Sesame Street" has grown as an educational content based on various research. In 2015, Julia, an autistic girl who loves to sing and is full of curiosity, joined the group, and it also incorporates content to learn about diversity and fairness that promotes mutual understanding in the community.

Also, since 2010, we have focused on STEAM education. Adopting an educational policy consisting of Science, Technology, Engineering, Art, and Mathematics, increasing interest in computers and engineering, and the ability to solve problems and find problems It is said that it offers a variety of curricula that encourage students to cultivate practical skills that are suitable for social needs.

U-NEXT has a strong message of learning, play, diversity and SEL (Social and Emotional Learning) in its enduringly popular characters and cute world view. "Sesame Street" has been around for a long time."Sesame Street", which supports children living in the future, is content that I would like Japanese children to come into contact with now that the series has started distribution in Japan for the first time in 14 years." .

Even a 2-year-old child spends more than 80 minutes a day online. Working on a safe and secure “learnable U-NEXT”

Mr. Tenshin Tsutsumi, President and CEO of U-NEXT, will be on stage at the presentation.

According to Mr. Tsutsumi, "According to a survey by the Cabinet Office, more than 50% of preschool children use the Internet, and the older they get, the more time they use the Internet. Now, even a 2-year-old child spends an average of a day They spend more than 80 minutes online, and most of them tend to watch videos when they use the Internet.The Internet is necessary, but on the other hand, they are worried about the physical effects of the Internet and the impact on their intellectual and emotional development. The needs of parents who want to see useful content are increasing,” explained the current situation.

“Our mission is to provide a service that parents can give with peace of mind, and a service that everyone can enjoy safely and securely. We will deliver the world view of Sesame Street in one service by maximizing the unique strength of U-NEXT, which can provide “watching”, “reading” and “listening” in one app. I am very happy to be an important touchpoint between Japanese children and Sesame Street."

Starting with a partnership with "Sesame Street", the company started "Learning U-NEXT". We will continue to expand our educational content in order to connect the time children spend watching videos with the time they spend learning and growing. In addition, we are planning to renew the UI of the “Kids” page for children in 2022, aiming for a more comfortable, safe and secure service. In addition, it is preparing to install a kids mode that includes easier operation and a function to limit viewing time.

"Sesame Street" content to be delivered at 12:00 on November 12

Video distribution ・"Sesame Street Season 50" ・"Follow the Magic Wand!" ・"Wish upon Pickles" ・" Sesame Street 50th Birthday"・"Sesame Street and Diversity"・"Abby's Exciting Adventure"・"Elmo's World"・"Abby's Advice"・"Sesame ABC"・"I Want to Eat Cookies"・"Monster"・Yoga”, “Sesame Race”, “Animal Dance”, “Music Collection”, “Sing Together”

Book delivery ・"Elmo loves you" ・"Elmo's toilet time" ・"Let's go to school first day" Elmo goes to school", "My first school", "I'm going home for the first time", "Perfect picnic", "Tickling my name is Elmo", "What kind of things do you giggle at?" ?"

Reading video distribution "Elmo loves you" "Elmo's toilet time" "Let's go to school first day" "Let's go to school first day" "Elmo Haisha-san" "My first school" "I'm going home for the first time" "Perfect picnic" "Tickle my name is Elmo"