"The iPhone is getting higher and higher" and "Evolution is aggregated in the camera"
The iPhone 13 series has been announced, and such a voice is heard.It's not a story I don't understand.
However, reading the iPhone lineup strategy makes it easier to see the circumstances around that.In the long run, let's think about how the iPhone lineup is determined.
Then, you can see which strategy of choosing which model in the 2021 model or "when to buy the model".
An iPhone that evolves in the background of the number of power
The evolution of iPhone 13 is simply summarized in four.
It is a simple and simple evolution, which is different from easy -to -understand changes such as design changes and "folded".But I feel this is a "very iPhone -like choice".
The point in talking about the iPhone today is that it is "a product that is overwhelmingly large and the performance of selling the same thing to improve the performance per unit."The maximization of mass -produced effects is always industrial products, but the iPhone has a thorough entity in all parts.
As you know, the smartphone called iPhone has a simpler lineup compared to other companies.As a result, the number of products using the same parts increases, and the amount of procurement is increased.
The "A15 Bionic" adopted in the iPhone 13 is now manufactured in the most advanced semiconductor manufacturing process.The performance improvement from the "A14 Bionic" used in the iPhone 12 series increased by about 27%(15 billion transistors), and the processing capacity per second increased by about 44%(15.8 trillion per second).I feel that power saving performance is enhanced and GPU enhancement is the main.
These numbers are both from the standard model iPhone 13 and 13 mini, and the GPU is further enhanced in "Pro".Apple describes the "GPU5 core version A15 Bionic" used in the iPhone 13 Pro series as "the fastest chip on a smartphone" in the catalog.
Please note that this processor is really "speed that overwhelms other companies' products" unless you can see the value of benchmarks and other things.However, it is true that A14 Bionic was a very high -speed processor, and considering that it is an evolved version, it may not be so bad.
This processor is used not only in iPhone 13 but also in the iPad mini, which is released at the same time.It is said that the TSMC manufacturing line in charge of manufacturing is tight, but Apple is said to be covering in the form of "suppressing the line in advance, assuming that it is used in many products".ing.
By improving the performance, it is easy to develop new functions that make the processing heavier other than Pro.There is also a function that only supports the iPhone 13 Pro series, such as video shooting in "PRORES", which is a format for professionals, but one of the highlights "Cinematic Mode" is a support for the entire iPhone 13 series.became.
Cinematic mode is "add depth information to video shooting" and "automate focus sending that was difficult by daily shooting", greatly expanding the possibility of video shooting.
The idea is extended from the "portrait mode" of still images, but since the amount of data to be processed increases at a stretch, a high -performance processor is required.Regardless of whether A15 Bionic is essential, it is definitely important to be born by evolution.
As mentioned above, it is a big deal that this is also provided to a standard model other than Pro and reaches many people.Many elements such as lighting are entangled in video shooting, and it is not a movie -like image just by changing the focus, but at least after portrait mode, it is taken on a daily basis, as if it was blurred.It is highly likely that the view of the video will change.
Doesn't it use anything other than the new model?Apple emphasizes "keep choosing an iPhone"
That said, many people think that the new model is expensive.You may be wondering, "Should I buy a new one?"
I'm worried about it, and I'm seriously thinking that buying the latest model is not just an option.
Of course, the number has increased a lot compared to the past, and there are many variations by country and region for reasons such as corresponding communication standards, and it is not as simple as it can be seen from the design.There are many types of the same iPhone 13.
However, it is true that the number of models is still smaller than other companies.The combination of "price variations will be created by remaining in the past model in the lineup" will reduce the number of "new models" to be announced.
In terms of actual sales, low -priced models such as "iPhone SE" are increasing.In addition, the price revision of the "iPhone 12" has been revised, and it is important that the bargain is increasing.Especially with the iPhone 12, it is a perfect model in a sense, considering that the number of people who are moving to 5G will increase in the future.
They also understand the price rise.The important thing for Apple is that "the user keeps using the iPhone and is in the Apple's ecosystem", and it is negative that the price is not selected because of the price.
Actively increasing the performance of a processor and slowing down, it also leads to "maintaining the competitiveness of the past model".Processors made on the iPhone are used in iPad as they are, which are differentiated factors.
The strange business model that makes use of "purchase"
But that's it.
Buying the latest model immediately means that the time it takes to obsolete is longer, and you can enjoy the latest functions for a long time."Buying time with money" is not a bad story.
The iPhone is known for its particularly high resale value.Apple itself will trade in, and there are also purchases by mobile phone operators.In particular, the “Caedoki Program” announced by NTT DOCOMO has a very high purchase price and is increasingly profitable.
As mentioned above, the fact that the model last year and last year remains as the current product would be a plus in maintaining the used prices of the product.
Considering this, it can be seen that Apple's method of "accumulating a simple lineup configuration" functions as a business model that makes it quite "motivated to continue buying iPhone".It is probably because of these long -term and multi -layered visions that are premised on selling a small number of sharp models rather than selling them.
Apple (Amazon store page)
