The maximum screen size of the iPad model has been 12 for the past few years.Although it is still 9 inches, there are rumors that Apple suggests that it is under development of the 15 -inch version.
Bloomberg reporter and Mark Gurman, who is familiar with Apple's internal information, argues that Apple is delaying competitors in the smart speaker market.According to a US research company CIRP, Apple's market share has only 5%, U.S. Amazon accounts for 69%share, and the second place Google has secured 25%.
In that context, GURMAN pointed out that Apple products had no smart speakers with a screen and argued that they should manufacture a 15 -inch large screen iPad.
In June this year, GURMAN stated that Apple engineers and designers were working on large -screen iPads and could be released in two to three years.I have explained that the reason why it is not in time for next year (2022) is that the new iPad Pro will be released that year (prioritize it).
In talking about the 15 -inch iPad, GURMAN is referring to Amazon's Echo Show 15.While having multifunctional, such as checking weather, operating smart home appliances, and security cameras, there are many drawbacks such as thicker designs, slow and poorly selected software, and poor cameras.Apple can eliminate them, and to create an iPad to a home device is not as difficult as developing the first iPhone.
According to GURMAN, Apple is considering installing a more powerful speaker with a slightly thicker iPad on the large screen.In addition, it is also hinted that the camera orientation is a landscape first (sideways priority), a power plug on the back, and a wall hanging.
The iPad has an App Store, which should be more advantageous than Amazon in terms of software.Above all, it can be carried anywhere as a substitute for a normal iPad or laptop, and it seems that the operation will be wider than the Echo Show series, which is assumed to be fixed.
However, there are two points to note.One is that if Apple, who has no compromise in quality, enlarges the iPad, it will be difficult to be expensive.And even if the sales volume decreases, it tends to hesitate to set an expensive price, and it is likely to exceed the $ 250 (Japanese price about 30,000 yen) of Echo Show 15.
The other is that the smart display needs to be equipped with competent digital assistants such as Alexa and Google Assistant.Siri does not reach the same level as these, and Apple does not immediately jump to the top of smart home products at high prices.However, it is expected that it will be a new beginning to move in this direction, and it will be a good thing for the industry and Apple.
Apple is pushing the iPad for learning and creative professionals.The population used for media consumption, such as video streaming such as Netflix and Disney+, and browsing digital magazines and newspapers, is likely to be a considerable ratio.12.Even 9 inches, you may find a market that feels "narrow" and "put up with the small spread of the spread character", and you may be able to expect solid sales, not explosive.
Source: Bloomberg
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