"Birchbox" of Subsukkosume acquired by Femtech Companies for $ 45 million

Birchbox Acquired by Femtech Company That Plans a Shift Away from Beauty Products

Important point: Birchbox, which sold cosmetics in a subscription model, was acquired by Femtech's startup Femtec Health for $ 45 million.At one time, Birchbox, which had a 500 million dollar valuation, was less than one -tenth of the acquisition price.

Details: Birchbox launched in 2010 as a subscription business that delivers boxes packed with cosmetics of various brands once a month to users.As a pioneer in the sub -school model, similar services appeared in all fields, such as toys, sweets, and books.

We believe that this acquisition is a natural step in the evolution of Birchbox.FEMTEC's vision for women's health care in the future has inspired me.Tens of thousands of women in the Birchbox community will have the opportunity to get better health and wellness.

Background: Angelides, a founder of FEMTEC HEALTH, has set up six healthcare companies, including Livongo, a diabetic management platform, and Vivante Health, which focuses on the easing and intestinal health of chronic gastrointestinal symptoms.rice field.

Writing: Risako Taira / Edit: Masao Ikeda

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