Category: Survey report
Release issuance company: Dinos Cecile Co., Ltd.
I want to use good furniture for a long time, but I sometimes give up at the high initial cost. Although compromises are compromised, about half of the people who are "tired" and "who did not feel right" are about half of Dinos Cecile Co., Ltd. (Headquarters: Nakano -ku, Tokyo; President: Junichi Ishikawa " Has a large number of high -quality and high -designed furniture in Japan and overseas for many years, and is a pioneer in furniture and interior mail order businesses. In order to clarify the current needs of consumers, Dinos has conducted a survey of "consciousness and reality of furniture and lifestyle" in their 20s and 60s. As a result, the commitment to furniture is as high as 70 %, and although three of the four Japanese want to use good things for a long time, 60 % of the desired furniture purchase from the high initial cost. It was revealed that they had given up, that less than 50 % of the total actually put them in their homes, and that they were tired while using them. It can also be a method of eliminating dissatisfaction, which is based on these "furniture purchased and owned", but it is also understood that one in four people has one of the intention to rent furniture if it is new. rice field. Now that "how to live without things" is expanding in various fields, the option of not only real estate, cars, trendy apparels, but also furniture, according to lifestyles and homes, seems to be nowadays. It seems to be a smart way of life. The main survey results are as follows. ◆ 10,000 people survey, consciousness of owning furniture in the era of “not owning things”, one in four people wants to rent furniture if it is new 97.1 % has no experience using furniture rental service.However, if it is a new furniture, one in four people wants to use it (24).4 %) and ambitious.What you want to buy and own is "bedding supplies" (62).0 %), "Clothes" (49.3 %), "Table / desk" (48.2 %)."Sofa" will purchase 39.At 1 %, car ownership (39).Almost the same as 7 %).◆ I want to use good furniture for a long time, but 84 people give up on the high initial cost..Three out of 0 % 4 people "I want to use something that can be a little expensive for furniture for a long time" (75).7 %) is strong, but 80 % or more are "hesitant to purchase at the high initial cost" (84).0 %), when the budget exceeds, about 60 % "purchase other products within the budget" (59).3 %) and gives up his favorite furniture life.◆ Approximately 70 % are particular about choosing furniture, but when you put it in, it doesn't feel right. Approximately 70 % of people who feel tired are “particular” (66) (66).1 %), when I put it in my house, I didn't feel right (48).8 %), and while using it, the furniture "got tired" (44).6 %).◆ In an era when things do not own things, there are 45 people who do not want to own furniture if possible..Nearly half of the people do not want to own them if possible, probably because of various problems with owning 3 % furniture (45).3 %)."Rental over purchase if cheap" (45).5 %) tends to choose. ◆ Celebrities with the image of furniture are Mrs. Devi, 2nd place IKKO, 3rd place GACKT, and George, Kano sisters, Tamori, and Hiromi -san.・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・ ・.・ Survey method: Internet survey ● Target areas: Ichinetsu six prefectures (Tokyo, Kanagawa, Saitama, Chiba, Tochigi, Gunma, Ibaraki) ● Survey targets: Men and women in their 20s and 60s The survey is 10,000 "5,093 men and 4,907 women", and in the previous survey, 1,000 among those intended to use furniture rental services in advance survey, "489 men, 511 women") It is collected according to the population composition ratio. ● Survey implementation period: Thursday, September 7, 2017 -September 10 (Sun) ...・・・・・・・・・・・・・・・・・・・・・・・Point1 「モノを所有しない生き方」拡大中。 Furniture is low, and if one in four is new, furniture can be rented. For 10,000 men and women in their 20s and 60s in the six capitals, they ask for what they want to buy and own them, such as furniture, home appliances, and cars, and ask them what they want to own..0 %), "Clothes" (49.3 %), "Table / desk" (48.2 %), "Home appliances" (48.0 %)."Sofa" will purchase 39.1 % and "car" (39).It is almost the same as 7 %), and I don't think 60 % needs to be owned.By the way, the ownership of "brand bag" is 16.6 %, even women 21.5 % and minority [Fig. 1]. Once a Japanese brand hunter, the things that I want to own until I buy it are highly tended to be "closely" daily necessities, such as futons, beds, clothes, etc. It is not necessarily highly motivated to own it, and it seems that more and more people are choosing a way of living without things. Regarding furniture such as sofas and tables, when I asked a person who answered "Rental without owning", "I need what I need depends on the house I live in." "I can do it because I can do it" (in my 50s), "I want to change it according to my family's growth" (women in my 30s), "I want to find something that can be tried" (women in my 20s). 。 * Optional annotations: Bedding supplies (beds, futons, etc.), clothing (formal suits, dresses, etc.), home appliances (robot vacuum cleaners, air purifiers, etc.), clothing storage (tanus, chest, etc.), living storage (TV stand)・ Wall storage, etc.) It is a furniture that can be said to be low in possessing children, baby goods (study desks, baby beds, etc.), but when you hear about using furniture rental service, you have never used it. 97.1 %, few people actually used [Fig. 2].Then, when you ask about the intention of using the furniture rental service, it is 12 for used furniture..The intention of using it is 5 %, but if it is a new furniture, one in four people wants to use it (24) (24.Fig. 3), and it is expected that new rental furniture will be expected as one action of "I do not own a way of life".POINT2 I want to use good furniture for a long time, but 84 people give up on the high initial cost.0 %.Next, we conducted a survey of 1,000 people who answered that they wanted to use furniture rental services.First of all, I checked the price range of furniture I usually use.When you hear the highest furniture, "bedding supplies" (26).9 %), "Sofa" (23.3 %), "Table / desk" (12).9 %) was in the order [Fig. 4].The average amount is 157,317 yen, women (165,632 yen) are higher than men (148,742 yen), the amount of furniture investment is higher for each age, and about 60's (264,545 yen) in their 20s (85,383 yen).It turns out that we are making three times more money on furniture [Fig. 5].Furniture is not cheap, but three in four Japanese people want to use something that can be slightly higher..5 %), and there is a tendency to scrutinize and choose [Fig. 6].However, 80 % or more "hesitate at the high initial cost" (84).0 %) [Fig. 7], when over budget, about 60 % "purchase other products within the budget" (59).3 %) [Fig. 8].It seems that there are many cases where you have given up crying and crying furniture that you have found.POINT3 About half of the people who want to stick to furniture, but do not feel right or get tired of the selected furniture.Furniture will be used for a long time if you purchase, so about 70 % of the total wants to stick to the furniture of the house (66).1 %) [Fig. 9].When I asked what kind of commitments at home furniture were, "I try to buy something that can be used for a long time even if it is expensive" (male 20s), "I try to select a long -lasting color or design in the room I use.Masu (male 30s), “genuine orientation. Genuine leather, not fake” (men in their 60s), “trendy and non -abolished” (women in their 20s), “Family life” (60s)I received a passion for furniture.It is my favorite furniture that I should have chosen, but when I actually put it in my house, it may not be comfortable, so about half of the total "I have no feeling" (48) (48.8 %) [Fig. 10].Furthermore, even furniture that you chose with particulars may get tired, and in this survey, nearly half of the experience of getting tired of furniture (44) (44).There seems to be 6 %) [Fig. 11].When asked why he got tired, "I found inconvenient points as I used it" (male twenties), "I didn't fit my room as much as I thought" (women in my 20s), "I am worried about different taste with age.The reasons are individual, such as "because it will be" (women in their 30s), and "because the birth and growth of children have changed their lifestyle because they have changed their lifestyle" (men in their 50s), and the reasons are individual.(P3) As you did, giving up on the budget also affects you, or if you think of it as a lifetime, there is no guarantee that you will not get tired.In an era when POINT4 things do not own things, they choose not to have furniture.45 people who do not want to own furniture if possible.3 %.Although he is particular about furniture, about half of which he does not want to own it if possible, probably because he has a lot of pain in furniture..3 %).This tendency is not only the young generation, but also more than 40 % of each generation in their 20s and 60s, and the 60s who enjoy a senior life after retirement is particularly remarkable (57).9 %) [Fig. 12].Therefore, the option of renting is not to own furniture.In a survey of 10,000 people in the above (P2), 97.1 %, most people have never used furniture rentals, but if it is a new furniture, one in four (24).4 %) is interested in using it.So, when asked about furniture rentals, almost half of the furniture "If it's cheap, choose a rental over purchase" (45).Since it is 5 %), it seems that the price is cheaper than purchasing, in addition to being new [Fig. 13]. If there is a rental service of new furniture as a "unbearable furniture" that can be used cheaperly in price than purchasing, it will be a wise choice in the present age, which is said to be "an era where you do not own things." On the other hand, apparently the image of "rental = used goods" is strong, so there are opinions that I do not want to use it, so when I hear anxiety about furniture rentals, "I do not understand my career well" (male in my 20s). I want to rent it, but I'm worried about scratches and damage. " I was. In other words, from these opinions, conversely, if it is a new furniture that is not used goods, the hurdle for using furniture rental services is likely to be much lower than now. In the future, considering rental furniture with a high degree of freedom may become a wise choice of the unwanted era. ■ Which is compatible with the owner vs. rental rental furniture? I did it. As a result, as shown in the figure on the right, it was found that rentals tended to accept rental furniture with all furniture. Although it is not a big difference, rentals with a high degree of freedom in living seem to be compatible with rental furniture that can be freely selected. POINT5 TOP3 with an image that is particular about furniture is a convincing celebrity face. 1st place "Mrs. Devi", 2nd place "IKKO", 3rd place "GACKT". Finally, we had an entertainer with an image that seemed to be using furniture that was particular about it. As a result, the result was "Mrs. Devi" (86 votes), 2nd place "IKKO" (72 votes), and 3rd place "GACKT" (71 votes) [Fig. 14].
* Prices, specifications, services, etc. of the products described in the news release are as of the date of announcement.Please note that it may be changed without notice.
