Netflix walk.Started home delivery DVD rental in 1999, started IPO (stock open) in 2002 and started video streaming in 2007.
As mentioned in previous articles and columns by Chika Nishida, Netflix is a video distribution company that can be called the largest in the United States and global, and has a flat -rate video distribution (SVOD).You can play video from a device equipped with a Netflix app, such as TV, game consoles, smartphones, PCs, and STB.
Monthly fee on a flat -rate system (in the case of the United States, the cheapest plan is 8.If you pay $ 99), you can watch what you like from a huge catalog as you like."Advertising" type like YouTube, "purchase" (EST: Electric Sell Through) type like iTunes, but because it is a "fixed -rate" type, "model that does not lose unless you see it" (Mire ") And appeal.
YouTubeやiTunesとの違いは「定額制」
However, from the perspective of consumers, there is a SVOD service such as Hulu and D -video in Japan, and it is basically close, and there are many SVOD services overseas.What is the existence of Netflix is still “scale”.At present, the number of users worldwide in the fourth quarter of 2014 is 57.4 million contracts, and in the first quarter of 2015, it is expected to be 61.4 million.Although the service center is a majority in the United States, it has accelerated global expansion after the 2010 Canada, and the future expansion is the success of global development.As part of that, we will advance to Japan.
加入者数は6,000万に迫るNetflix is not only a large number of subscribers, but also has a high actual usage rate (active rate), and is said to be viewing 35 to 40 hours per month per user.It is over an hour per day, which is a value equivalent to 25%of US television rating.Therefore, the load on the network operator is considerable.The world is using Amazon Web Service (AWS) as an infrastructure, but even if you look at all the US Internet traffic, 30-35%of the downstream traffic in the evening prime time time is said to be Netflix.There is.Therefore, it is said that it always tunes efficient distribution systems.
I think you can understand the size of Netflix, which can be said to be a "video distribution giant."However, since the start of service in the United States, it has been about five years to enter Japan.What was the reason?
Netflix ハードウェアパートナーエコシステム担当バイスプレジデントのスコット・マイアー氏。25年前に東芝の米国法人でMRIのソフトウェア開発に従事していたというAccording to Mia, "I learned a variety of things in various countries until I entered the Japanese market. Hollywood content is not necessarily required, and there are markets that require local content (content in the area).He mentioned the history of content, the history of the media, and the history of each country. It can be said that it is a difficult market without preparing it. "
Regarding the content of Japan's content, "We still have no details," but "We have more than 40 original content and also want great local content. Only" archives "procured in Japan and Hollywood.Rather, he said, "We have special" content, "he stated that it would also prepare Netflix's unique content in Japan.
In addition, "MARCO POLO" produced by Netflix, "SENSE8" produced by Washauski sisters, and Marvel "DAREDEVIL" will be distributed when entering Japan.Moreover, it will be delivered at 4K.
