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The Apple Watch is attracting attention as a support tool for health management and fitness, but in fact, it has become more attention as a business use gadget because of the characteristics of wearable devices that you are wearing at all times. This time, I will delve into its appeal and possibilities for the business use of Apple Watch. (Kazuri Otani) [See the image of this article] ● The reason Jobs called the first iPhone to be "re -invention of the phone" When Apple announced his first iPhone in 2007, Steve Jobs was the iPod. He introduced a product that combines mobile phones and Internet communications devices, and was called "Revination of the Telephone." However, in fact, his vision of the iPhone was the most important in his role as an Internet device. The use of the iPhone after that is the biggest proof. If the first iPhone was announced, the audience would not have come to a pin if it was mainly "Internet device". In fact, in the presentation, when Jobs said "Internet Communications Devices", the applause in the audience was slightly delayed, less than the other two. Unlike iPods and mobile phones, it is difficult to understand what they did not exist before.
● The same is true for Apple Apple Watch, which is identifying sales points. Jobs had already passed away, and the first model was first marketed as a digital fashion item. The point is the highest design officer at the time, and it is considered to have been established mainly by Watch Collector Jonathan Ive. It is not yet enriched as it is now, it was relatively expensive in terms of cost performance, and the awareness device was aware of it, so we first ask the early adapter to purchase it. Wanted such an appeal. However, for each model change, the functions of healthcare and fitness tools have been enhanced and fully appealed, establishing a status as synonymous with smartwatches and physical activity meters. Since the marketing as an original fashion item failed, some seem to have changed direction, but looking back, the first model is sent out to the world to launch production and wash out improvements. I think it makes sense to think that it was incorporated into the healthcare strategy of Tim Cook Liver roasting when the practicality has risen. In any case, the Apple Watch, which has improved performance with the function, has various potentials in the business field. Next, let's look around.
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