Release issuance company: Accenture Co., Ltd.
[London: May 8, 2018] Accenture (NYSE: ACN) announced today that the BMW Group, one of the world's leading luxury cars and motorcycle manufacturers, has expanded the digital agency agreement with Accenture Interactive.increase.Through the expansion of the contract, the BMW Group will support the further improvement of BMW and MINI brands by supporting content distribution and service operation in digital channels developed around the world.Accenture Interactive will work closely with the BMW Group's digital teams, using the BMW Group's customer experience as a brand communication and combining data utilization, technology, and creative services.We will also provide support to distribute BMW digital content to 120 countries around the world.We will optimize the content to be distributed according to the market requirements and language of each country, and provide support that can effectively distribute ads on all channels, including search media and social media.In addition, Accenture Interactive has established a system that can handle all in -house inquiries about web platforms in all in -house inquiries in all BMW and mini markets.These support systems were realized by innovative technology, processing, and efficiency of operations.Anatoly Roytman (ANATOLY ROYTMAN), an Accenture Interactive, head of Europe, Africa, and Latin America, said:"Customers' expectations for brand experience are continuing to evolve, and companies with advanced brands such as BMW and MINI are identifying strategies while predicting evolution. In such a competitive environment, digital or realistic.Regardless of whether it is, it is necessary to innovate and succeed in creating excellent experiences based on customers. Accenture interactive is the BMW and Mini Experience Agency.In order to improve the value, we will work hard to provide memorable attractive customer experiences online while working with partner companies and other companies online. Accenture is "Strategy", "Consulting", "Digital".A global comprehensive consulting company that provides a wide range of services and solutions in five areas, "Technology" and "Operations".Taking advantage of the abundant experience and specialized skills that can be used for more than 40 industries and all tasks backed by the world's largest delivery network, it combines business and technology to realize your high performance., We support sustainable value creation.Approximately 442,000 employees, which provide services to more than 120 countries around the world, are working on creating innovation and realizing a richer life of people around the world.For details on Accenture, see www.Accenture.COM, Accenture Co., Ltd. details WWW.Accenture.Please see COM/JP.Accenture Interactive offers a transformation support service from a customer experience to one of the world's leading brand companies.By combining design, marketing, content, and commerce expertise, we will create new methods that increase experience value and lead companies to success.Accenture Interactive is rated as the world's largest digital agency in the latest Agency Report published by AD AGE magazine.For more information, https: // www.Accenture.See COM/JP-JA/Interactive-Index.Corporate press release to details to PRTIMES
情報提供元：PRTIMES本リリースの掲載元：https://prtimes.jp/main/html/rd/p/000000128.000019290.html* Prices, specifications, services, etc. of the products described in the news release are as of the date of announcement.Please note that it may be changed without notice.
